[This review was collected as part of a promotion.] I was suLesson learnedper skeptical and I have to say that after one week of using this product according to directions (twice daily for 2 minutes) that it works to whiten teeth! Now, they aren't Chicklet white, blinding white, which is fine. It's not a drastic difference, but my teeth are noticeably whiter and brighter than before. I recently had a professional cleaning and was considering the Whitestrips, which I've never used. I will offer one point of caution...if you are a scrubber, as I am, and tend to brush hard and fast...don't. I am diligent about brushing better, not harder. So, a bad habit is being broken, which is a good thing. My teeth have lost their mild yellowish cast and look bright, which is a good thing. They feel clean and look great, the product seems to work. My only question is this...is it the product or the fact that I am spending more quality time brushing and caring for my teeth that before that is making the difference? Could I get the same results by applying this routine with any ordinary toothpaste or baking soda? Well, I plan to continue with this product until it runs out, then I guess I will find out.

I was skeptical about trying it so I only purchased a travel size. But, I was amazed the first time I used it. Unlike my other toothpastes claims of "foaming action" & "minty freshness", this product actaully delivers that. My teeth felt squeaky clean and the mintiness lasts for hours! I will never go back to my old brand.

[This review was collected as part of a promotion.] You can tell this toothpaste is quality stuff by the way it leaves your teeth sparkling clean. My teeth are smooth and breath is fresh, it’s just the right amount of minty without being too overpowering. I hope it helps whiten my teeth some!

My husband and I have been buying Crest products for years, but just a couple weeks ago purchased the “improved formula”. Maybe it’s just the 2 tubes we purchased, but it’s terrible. It’s like brushing your teeth with your own saliva that’s been flavored with mint. It doesn’t “foam” at all. I tried the second tube that came in the package, but it’s the same. I’ll be trying a different flavor to see if that is the issue, but definitely won’t be purchasing this product again.

The amount of tooth paste in a regular tube keeps getting less and less. I feel like I am now going through a tube in half the time than previously. Besides being annoying, it raises the question of double the packaging waste. Wish Crest would just raise the price rather than playing these games. Too good a product to be doing a switch and bait. Urg!

I hope Crest is taking note of the sudden influx of negative reviews. The new formula doesn't foam up at all, so it feels less effective. Whoever did the testing on the so-called improved formula has messed up. It isn't an improvement if your customers feel that the product is worse at doing its job than before. I've used this toothpaste for ages but I'll be switching to something else for awhile so you guys can sort out your mistake.

I was real suspicious of all the perfect reviews this toothpaste had received on here. I saw pages of perfect 5 star ratings in a row! To get this many perfect reviews for any product is nearly impossible. So I had to give it a try. I take good care of my teeth and I'd say before trying my teeth were a 6.5/10 on a white scale. Well I used the 3D vivid for 14 days now twice a day and sure it foams and tastes good but I did not see any improvement in whitening. I'm very dissapointed. If my teeth aren't going to get whiter there's lots of cheaper toothpastes that work well so why pay more for 3D? This product was not groundbreaking in anyway as far as whitening unfortunately.

[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review and it really is amazing! It makes your mouth and breath feel so refreshing. Makes your teeth look whiter and brighter. I absolutely love it and would definitely recommend this product.

This is one of the best toothpaste I have tried. It actually helps whiten as you brush over time and the taste is not overwhelming. Even my teenage girls love it saying it makes their mouth fee fresh and clean without the over powering flavors in other toothpaste. This is one of the best crest toothpaste we have used. I am almost afraid to give it such rave reviews as each time we love a product , they discontinue it . Please kept this one selling!

[This review was collected as part of a promotion.] I’ve been using this toothpaste for about a week now and have already noticed a huge difference. The taste isn’t overpowering and the foam action when I brush is perfect. I not only feel like my teeth are cleaner, but that they are noticeably whitened. I’ve tried whitening toothpaste in the past and this one definitely works the best by far.