Love everything about this toothpaste! I've been using it for awhile now and have definitely seen a difference in the whiteness of my teeth. Much better than other whitening toothpastes I've used in the past

This toothpaste does a great job at whitening the teeth and them not getting sensitive. I repurchased these over and over my favorite ones to keep my teeth white.

This toothpaste gives me a very fresh feeling after use and generally sticks that way throughout the day. Haven't noticed to much change in whiteness yet. But only been using for 2 weekish.

I have been using this toothpaste for years. I would say that it is effect on its own but there are better results when using there other products in conjunction with the toothpaste

when i see a toothpaste like this that says “whitening” id like to see it actually do it's job. i can't really tell if this toothpaste works or not, but maybe that's the case with all toothpastes?

I did not notice very much of a difference in whiteness of my teeth, but I feel a toothpaste can only do so much with whitening. There was enough of a difference to give a 4 star rating

It smells very minty. I enjoy the smell. Creates lots of foam to brush teeth. Gets in all of the small spaces. I would make the consistency not as thick. It is a very good brand and affordable as well.

This probably has the best flavor in my opinion of all the whitening toothpastes it's not too strong and it does give a little bit of whitening to your teeth

I've been using this for a long time now and it really works this is my only whitening toothpaste I would use it's really meant it so I like it and it's with the money if my teeth are happy I'm happy trust me I love it

this tooth paste was pretty good.. compared to my other brands I will try it again if the price is right it's not too expensive the mint feeling too it feels good in your mouth I brush my teeth twice a day and I will probably purchase it again