I have rough enamel and sometimes get stains even though I brush twice or more per day. This toothpaste has been great for keeping my enamel white and my mom, who is a dental hygienist, says it has helped me out tremendously. Highly recommend!

I use this (along with the whitening strips) a couple of days before events where I know I’ll have to smile and take pictures. It works well in my opinion! Can be a little sensitive for the teeth but will worth it for the pearly whites!

I use this pretty regularly, and it does the trick! Keeps my teeth feeling and looking their best. I wish it had a little more whitening effect, but I plan to keep it in my oral care routine and would recommend to others.

Been using this for years! I gave this item a four star rating because I don’t think it helps whiten my teeth any more but I love every other aspect about it! The flavor is not overpowering and it keeps me fresh!

I get immediate results when I use this toothpaste. I often get compliments from friends and even my dentist. They'll ask how I get my teeth so white. I should add I seldom drink coffee or soft drinks.

I love how refreshing this toothpaste it. It leaves my mouth feeling so minty fresh and lasts a long time. I haven’t used it long enough to notice any whitening effects but I continue to repurchase this.

I recently had Zoom done and needed a way to keep my investment looking good. This is definitely the stuff! If you use it with a sonic toothbrush it’s most effective. Will definitely buy it again!

This is the only toothpaste I use. It keeps my mouth feeling clean and fresh every time. I like the flavor! The best is that it also whitens your teeth alittle when brushing.

This is definitely one of my favorite Toothpaste, It fits my expectations. The freshness and clean is just perfect, like you can feel the quality compare to some other brands. It is just perfect!!! I really recommend this product, Thanks

Love love loooove this product! I can always count on it to make my teeth super clean and healthy. This is literally the only toothpaste I willl ever use because it’s just the best one ever!