Makes your teeth become whiter after about two weeks of use. I now always use this to help keep my teeth white, because I love to drink coffee. I also use their whitening mouth wash as well.

Gently cleans teeth without making my teeth feel sensitive. We enjoy the taste and it is effective. We are heavy coffee drinkers and this helps prevent staining. We purchase this often

This toothpaste definitely makes your teeth whiter with time, but it also leaves your teeth sensitive to certain foods you eat. After a week of using this toothpaste, I noticed that my teeth were very sensitive to cold water.

I love this toothpaste. I use it multiple times a day and can notice a difference in the luminosity of my teeth. I don't have veneers so my enamel is natural and this makes them look polished and smooth.

This is a great toothpaste. It has a nice taste and it isn’t too overpowering. I’m not sure if I notice any whitening actually happening, but it could be slowly happening.

Very refreshing and makes your mouth feel super clean! With repetitive use, definitely makes a difference. The radiant mint flavor is the best mint flavor I’ve had. I always buy this toothpaste!

I live by this toothpaste this is the only toothpaste I buy it helped my teeth whitened so much the price I love it as well and the smell of the man is amazing I really recommend this product if you wanna white in your teeth it really works wonders

I've tried other whitening toothpastes but I feel like they don't work quite as well. I also like how I have that clean crisp feeling after I'm done brushing my teeth with this specific toothpaste. So I tend to stick with my tried and true.

Nothing bad to say about this toothpaste. Feels like it really cleans and whitens more than most. Only thing is for my sensitive teeth I have to use it off and on or it’s too much.

Can really see a difference when using this product. I love the texture - slightly pastey but not too gooey and not too gritty. Feels like microexfoliation for my teeth.