My husband gets mad at me if I buy any thing other than this! We love it in our house. I wouldn't make any changes, and will continue buying. Your teeth feel so clean after using!

My favorite toothpaste thus far. I haven't noticed a crazy improvement in teeth whitening, but it does make my mouth feel a lot cleaner than other toothpastes.

I don't think it actually keeps your teeth white over time, but it tastes great for toothpaste and will leave your mouth feeling clean. We brush 2-3 times a day in our household and we always use Crest 3D white.

I love this toothpaste it leaves my teeth feeling clean and breath smelling extra fresh I feel like it helps keep my teeth clean I don't notice to much of a whitening difference but this is my favorite thing to use by far

Great for maintaining a pearly white smile! As a dental student I often reach for this, especially after whitening my teeth. It's a great product especially when combined with the mouthwash from the same line.

this toothpaste works so well to whiten your teeth and the flavor is good and minty. it lasts long and it's inexpensive. i have bought it many times and i will buy more

Taste great. Leaves a minty flavor for a pretty long time. Whitening is ok, but I have to admit no product will whiten my teeth due to prescription medication I had taken as a child.

This product works great, but don't over use this or it will leave your teeth really sensitive. Great other than that, and definitely leaves your teeth looking whiter.

Did a very good job of whitening my teeth and keeping my mouth fresh and clean. Eventually stopped noticing my teeth getting whiter. I'm sure that would be the case with anything though as it only removes surface stains.

This really does help with whitening and a little goes a long way! It met my expectations and I would definitely purchase again. I've used it many times and I can say it is effective. I recommend it to anyone wanting to whiten their teeth.