I love this product. It leaves my teeth super white and clean unlike some others I have tried. I used this in the morning, before bed, and after meals throughout the day. Overall I really just enjoy this product.

I like it but I wouldn't give it 5 stars just because it's not like a wow wow tooth paste I ever tried. It does whiten my teeth a few shades. I'm not too sure for the long run. But it's pretty decent and it freshens your breath too.

I use this one frequently. It’s probably my favorite out of all of them. My teeth being white is very important to me. It is very minty and for me because my teeth are sensitive it gives me a tingling feeling.

I like how minty fresh this toothpaste is. i don’t think it really makes a huge difference in the whiteness of my teeth, but they feel clean after using

I have been buying it for years whenever I feel like my teeth are a little dull I brush my teeth more than three times a day with this and it makes them look nice in white also my breath smelling amazing

I have used this toothpaste for years. I use it twice a day, but I have not noticed a whitening effect. My teeth feel super clean and fresh. I can’t find a reason to switch over to a different toothpaste.

I have been using this product for years now and will continue to repurchase. It tastes great while using and even leaves you feeling refreshed after. It also really helps with keeping my teeth white!

Smells great and tastes good too! I don’t really see a different in whitening, but my teeth feel amazing after brushing with this toothpaste. Also, it is affordable and a lot comes in one tube! Would buy again

the flavor is very minty and can be overwhelming for people with more sensitive teeth and kids but i love having white teeth so this is a great product to help achieve a pearly whit smile i definitely recommend this toothpaste

I can clearly see a difference in my teeth each time I use this toothpaste. My mouth actually stays fresh and clean for a couple of hours after brushing!