I have tried virtually all of the "whitening" toothpastes offered by the major manufacturers. Unfortunately none of them do what they promise. If this product removed up to 80% of surface stains without harming my teeth or making them sensitive, Crest (or any of the other brand names) would have knocked this product out of the park. The best thing I can say is that it tastes good and doesn't damage my teeth. All though promoted as removing coffee stains and then helping protect against a reoccurence of the staining, I've experienced neither of these results. Too bad. Some company somewhere will eventually come up with a safe formula.

It’s hard finding a toothpaste for sensitivity that whitens and this one is amazing. I have been using his for years. It’s a fresh taste that isn’t too powerful and truest keeps my teeth white even with all the coffee I drink. Everyone should switch to this.

Sadly I can’t tell you whether this truly whitens my teeth or not ( I love coffee and tea A LOT ) but this is my daily toothpaste that I love and will continue using. It does the job as far as cleanliness and the price for the product is good for what you get.

I think this is my favorite toothpaste tastewise (at least so far). It's a nice mild mint gel, whereas some other sharp mint pastes make me gag a bit. I also think I'm starting to see a difference in the color of my teeth after using it 2-3 times per day for 2-3 weeks. I had braces until a couple weeks ago, and started using this toothpaste right after I got my braces off. And I think I'm starting to notice that my teeth are getting brighter just in that couple of weeks.

I really liked it and it does keep your teeth whiter looking if you brush really good. I think i’m sensitive to whatever ingredient makes it a whitening toothpaste tho because atleasts once every month or so I’d get a white canker sore. My other family members have used this and something about the whitening toothpaste does it to them too.

Share time!! I’m actually the global safety toxicologist for this product, but this is what I used before I worked there and I still use it now!! I LOOOOOVE Crest 3D white. There’s legitimately no better toothpaste product line for whitening, AND it’s extremely safe. :) It doesn’t cause any sensitivity and it’s highly effective. If you like a somewhat mild flavor, try this product! If you prefer that cooling sensation after brushing, try Crest 3D white Arctic fresh. They are my go-to for toothpaste!

I really enjoy that this toothpaste takes away surface stains right away. unlike some other toothpastes, this one does not irritate my gums or turn them white for a period of time. I have not used a different toothpaste in a long time so I am not sure if the whitening is better or worse than others

Toothpaste is usually a hit or miss for me, but I’ve continually purchased crest and been satisfied. The flavor is great as is the texture. It is not too thick or too thin. I haven’t noticed extreme whitening from using the toothpaste, but it makes my mouth feel cleaner.

Nothing great here.  I use whiteners because those that make these products don't have what we need to make teeth white.  I like white teeth and brushing and scrubbing every morning shouldn't be the only way to get that.  So, I whiten and tben gently brush.  Done.

[This review was collected as part of a promotion.] We really love using this toothpaste. It really has great benefits. Are teeth are much whiter. We drink coffee and it's hard to find a toothpaste that works against that. This honestly has showed much improvement.