I use this mostly out of habit, and have been using it for a while, and haven't noticed a marked difference in the color of my teeth. However, it definitely gets the job done in keeping your teeth clean, and I like the flavor. In summary, does what toothpaste is supposed to do. 

The taste of this is so strong that I can't use it. I gave three starts because I guess it's good at cleaning teeth but it doesn't leave the greatest after taste in addition to having too potent of a flavor on the tongue. Sad because I like all that it claims to do on the box lol!

This provides a nice clean with a lasting, fresh taste. I love the crest brand because it does the best job at cleaning and whitening my teeth. I have fairly sensitive teeth due to lack of enamel, but the crest 3d whitening toothpaste doesn't cause me any discomfort.

It is a nice toothpaste. I personally did not see much of a whitening difference, but it may be because i've only used it for about 2 weeks. The toothpaste did make my teeth feel extremely clean! In comparison to others, it is very minty! It is a little more expensive than some of the others, but overall it is very good!

This is one of my favorite toothpaste products. It exceeded my initial expectations as I was a bit skeptical about the effectiveness. But, I use this every day and could visibly see the results within one use. It keeps my teeth so white without even haven't to use other sorts of teeth whiteners

I just recently bought this for the first time, since I read good reviews of it. The reviewers were right--the taste was pleasant, and not overpowering, and after brushing with it for about a week, my teeth are a bit whiter. I am a coffee drinker so it's not easy for me to get whiter teeth. This fills the bill and I would buy again and recommend it to friends and family.

This is my go to toothpaste to keep my teeth pearly white. I love it! It does help remove surface stains. I must admit I am not a coffee drinker so I do not have much stains. However if you're searching for a whitening toothpaste definitely consider crest 3D brand.

I would recommend this product to people who have naturally good smelling breath. I honestly think the smell doesn't last for more than 30 minutes. I use this toothpaste twice a day and I cover my entire toothbrush. Great toothpaste but the smell doesn't last as long as I would like it to.

This is our go to toothpaste. Not only is the flavor pleasant but it does an excellent job of keeping our teeth clean and white and our breath fresh. I love how gently it cleans your teeth. It foams up nicely and is easy to rinse off. I am an avid coffee drinker so I'm thankful for this product.

IF you haven't used this toothpaste before I am genuinely shocked. I love this toothpaste because it whitens my teeth and doesn't make them sensitive. I've used the crest3D Whitestrips in the past and they irritated my gums. I continued to use them because of how white my teeth looked. When I started using the toothpaste I knew there wouldn't be any other toothpaste I would try. I'll be using this for the rest of my life you can guarantee it.