I do not notice the whitening component of this toothpaste but I do like how minty it is and I feel like to gets my teeth clean. The tube is not as big as other brands and kinds but that is okay with me. It is nice that the cap allows you to stand it up so it does not take up as much room on the counter.

Great toothpaste, always get compliments on my teeth ! it's like having high-end brands in my mouth, except this one really does what it claims, and won't leave me with empty pockets, Also it does not abrasively damage the enamel which is important for strength and aesthetic, the cons is don't expect it to take you 12 shades whiter teeth, but it takes you their subtlety about 2-3 shades brighter. I recommend. A beautiful smile is all A girl needs to conquer the world!

This toothpaste has a nice minty flavor without being too strong, which honestly is my main draw. It leaves my mouth feeling clean. I don't know how great it is at whitening - my teeth are decently white anyway, so there wasn't much change to the had. They certainly don't get stains using this, and I drink a lot of tea and coffee, so I guess it works.

This is the best toothpaste! I continually buy this product, it really works for me and everyone that uses it! This keeps my teeth super white (get compliments on how white my teeth are all the time) and mouth fresh! Highly recommend this toothpaste, I have yet to try a better one.

Keeps your teeth pretty white with consistent usage. If you can’t afford dentist approved expensive products, go ahead and pair this with some of the crest white strips and the mouthwash. You will start to see results almost immediately. Consistently effective product.

Whitens and cleans imagine that. It gets the job done better than cheaper options. It shows after consistently using it how quickly it whitens. I try to use it 3x a day (after lunch) but I’m only human. I definitely recommend if you’re trying to whiten up your smile.

to me personally all crest toothpastes are the same. but crest is always a great brand to use. it isn't fast fast acting but it gets the job done which is what most of us are lookin for at the end of the day. instead of whitening strips i use this twice a day while singing the alphabet and i'm set

I work in the dental field and this is a product I would recommend to anyone looking to make their teeth whiter at an affordable cost. I only use crest products and especially this tooth paste. I’m always satisfied when I use it and it makes my breath smell good for awhile.

I love the flavor of this toothpaste. It is simply refreshing. I do believe that this toothpaste has helped whiten my teeth as well as keep them clean and my breath fresh. However, even with long term use, I don't believe that it has whitened my teeth as much as I had hoped.

Was not impressed. It is just like any other toothpaste but with a higher price. I was hoping to see a difference since this brand has been around for so long and I’ve heard great things about the whitening strips. Way overpriced for just toothpaste. No 3D whitening effects noticed.