This is the only brand my husband will use! It burns just right according to him! For me, I love the smokey flavor that it gives! Excellent product.

I tried a store brand the other day and it just didn't work as well as Kingsford. I love that I can rely on your charcoal when ever I need it

been grilling over 40 years, original kingsford so call better than ever won't stay burning goes out way to early.i now use lump charcoal. it works .

My family has been using kingsford for over 30 years. I've tried others but none give me the satisfaction like kingsford.

It's the only product I use. After you have tried all the bargain brands you always come back to the one that tastes and burns the best. KINGSFORD

This is the only brand I buy for grilling. Just squirt some Kingsford lighter fluid on it and start fire. The only way to grill!

We use this for our catering and competition events. We would not use anything else!! Love Kingsford

I have been using KIngsford for over 20 years only Charcoal I will use. Tried other brands No Comparison.

The flavor is there unlike any others! It will make a bad griller's food taste good.Friends don't let friend grill without Kingsford!

Kingsford is easy lighting, first time every time. Never a need to re-light. A long even burn for consistent results every time.