Great deal and works super well, definitely a money saver!

Although there are no ducks being sanitized on the front of the bottle, this soap is sure to give Dawn vibes. From the smooth clean aroma in your nose cavities, to the way the soap glides between your fingertips, quality is quickly realized. Rivaling Dawn, grease does not stand a chance here. Picture the grime on your dishes holding on for dear life with the most powerful suction cups, being ripped from their precious relms of comfort by the most glorious blue slime savior. Your dishes will shine with confidence and, you will look forward to washing dishes again. Highly recommend!

Every bit as effective as Dawn, Cascade, etc., in my opinion, at a significant price point savings. There are few secrets in the dish washing detergent business. Almost all common dish soaps whether big brand name or private label, such as MM Liquid Dish Soap, are pretty much the same in chemical composition with only minor variations usually in the lesser ingredients to keep them from becoming exactly identical. For a glimpse into what goes into such a formulation, check out https://dawn-dish.com/en-us/how-to/what-dawn-is-made-of-ingredients/ Though you may not understand all of the chemistry (which if you are truly interested, you can look up), you will see that the formulation is actually quite complex, with each ingredient being present as no more nor no less than is needed for its function. P&G introduced Dawn in 1973, for example, and though it might have had minor tweaks in the intervening 52 years (as of this writing), this is old, well-traveled technology. Anecdotally, I find Member's Mark Liquid Dish Soap to be as effective as any other. Since all liquid detergents in this class are very powerful cleaning agents, I generally keep about a diluted squeeze bottle by the kitchen sink, to avoid overuse and waste (20-30 water:1 MM Liquid Dish Soap). I add a squirt of this diluted soap to a pot, vessel, utensil, etd. or a container full of dirty dishes. It works very well this way. Here's the way to tell when more diluted detergent is needed. No suds? A bit more diluted detergent, then.

This is my favorite dish soap. Reasonable price and it cleans the gunk off my Dawn bottle. The day I found this beautiful blue soap fulfilled a spot on my bucket list. The best day of my life.

I love this soap because it doesnt live the sponge smeling and wash nice! Very good quality product never change the recipe!!

This is now the only dish soap I buy. It is just like Dawn. It gets my dishes spotless. Costs less and you get more.

This product works perfectly when used as directed. If you have lazy kids who don’t wash their dishes off, this will do the trick. Soak and comes right off. Rather than doing something easier the first time. No complaints with product, just the user

Had to get used to the smell and overall difference after years of using Dawn. It gets the job done though.

Gives Dawn a run for the money. As good quality, but not as concentrated. Tough on grease and foams up nicely.