Bought it th s best ever even my kids love it .will recommend it

Makes my teeth feel super clean and fresh , so glad i bought this toothpaste

Me and my family have been using this for years great product!!!

I have a sensitive gum and it is the only one one that works for me

A friend of mine use's this and recommended it to me. I'm so happy she did, great stuff!!

Works great at removing coffee and tobacco stains.

My teeth have never felt so clean or been so bright white! I love this stuff. I’ll never go back!

I bought this for the first time now it's mandatory in my house hold

Will not use any other toothpaste. Will only use arm &h hammer product

The new branding might take getting used. Not sure why they changed it.