Horrible! Worst tasting toothpaste I've had in 69 years of my life. It leaves me gagging. It advertised everything I was looking for in a toothpaste. I use it a couple of times to really give it a try, and short of vomiting, I had to quit using it.

[This review was collected as part of a promotion.] I loved how well this toothpaste cleaned my teeth and removed my coffee stains. My teeth felt clean all day long even after eating and drinking all day! I will say I’m not too fond of the taste.

[This review was collected as part of a promotion.] I am very particular about my toothpaste and this one passes the test. It tastes like a good mint that stays for a while and cleans my teeth really well

I've been using the advanced white stain defense for about two weeks and i notice a considerable difference in the color of my teeth in pictures they look brilliant white!

[This review was collected as part of a promotion.] This is one of my favorite toothpaste to use to make sure that my teeth stay white and help against stain. I do drink coffee and colored drinks so I worry about my teeth being stained or colored.

[This review was collected as part of a promotion.] It cleans the teeth but it has a very slimy texture and no weird taste.it takes a lot of brushing to lather up the foam.its just not good.atleast it didn't burn my mouth

[This review was collected as part of a promotion.] I really enjoy using this toothpaste. It has a nice clean feeling with no discomfort to my gums and teeth. It leaves you feeling good without the harshness.

[This review was collected as part of a promotion.] I saw results within 2 weeks. I thought I had white teeth but after using this product, my teeth are even whiter than before. I definitely recommend trying it out.

[This review was collected as part of a promotion.] This toothpaste seems like it works with the whitening. It fiams while you're brushing. My teeth felt very clean. It has a good smell but the taste of it isn't pleasant.

[This review was collected as part of a promotion.] I like everything about this toothpaste. My teeth felt so clean and my mouth was so minty fresh. I look forward to longer term use to see more benefits.