[This review was collected as part of a promotion.] I received a travel-sized tube of the Arm & Hammer Advance White toothpaste with Stain Defense Technology in the flavor Clean Mint complimentary for testing from Influenster. It’s a nice toothpaste, but not my favorite. There is a noticeable baking soda element to the flavor. However, it is still very fresh and foams up well. I used the tube in about a month while I was doing one of my yearly rounds of whitening, so I can’t very well speak to the Stain Defense technology. One of my main personal gripes is the tube is non recyclable—there are other brands I can use with recyclable packaging. Overall though if I needed another travel-sized tube for going somewhere, I wouldn’t mind grabbing this for short-term use.

[This review was collected as part of a promotion.] I purchased this Arm and Hammer Whiting tooth paste 2 weeks ago, and already noticed a difference in the color of my teeth. The flavor is good and I would continue to use it to maintain the whiteness.

[This review was collected as part of a promotion.] This toothpaste really does help whiten teeth. I enjoyed the mint flavor, it helped my mouth feel refreshed and clean. Also, I felt my breath smelled better after using it. It is super easy to use, just squeeze out the desired amount on your toothbrush, and brush. The only thing that I did not like is that it is not good for sensitive teeth. I have sensitive teeth, and using it sometimes bothered my sensitive teeth, but otherwise I enjoyed all other aspects of it. I would highly recommend!

I regularly use this toothpaste as it is vegan, i think it's very effective but the latest tube i bought has the same size packaging but only holds 75g of toothpaste unlike the previous tube which held 125g i think if the amount of toothpaste is reduced then consider the planet and also reduce the plastic packaging !!!

[This review was collected as part of a promotion.] The flavor of the toothpaste was minty. The effectiveness of my breath lasting long was a good point value to me. The packing is easily to spot in the store along with the flavor of the toothpaste. I liked this product.

I bought Advance White over my usual brand to see if it could boost the whiteness of my teeth. I used it for the first time yesterday morning. After dinner, I started feeling areas of irritation in my mouth, mostly to the inside of my lower lip. The feeling worsened over the next few hours, as both lips started swelling. At first, I thought it was an allergic reaction to something I ate, but there was nothing new in my diet. As the issue worsened, I went to the mirror. My lips were visibly swollen and I had what appeared to be burns around the outside of them with the lower lip being worse than the upper. I immediately realized it was the toothpaste. I looked at the label and read the warning about discontinuing use if irritation occurred. I applied some healing ointment around the outside of my mouth. This morning the swelling has gone down somewhat, but during the night, my gums became sore around all of my teeth, and the corners of my lips are cracked. This is quite an uncomfortable situation! In using the website to make contact with Church and Dwight Co. Inc, today, I see that others have had similar experiences. How disappointing!

It's total GARBAGE It has that Peroxide in it & it WILL Tear up the inside of your mouth!

I love this toothpaste because of the baking soda

[This review was collected as part of a promotion.] This toothpaste has a good balance flavor wise, it is not overly minty and leave the mouth feeling refreshed. It does a good job in lightening up shades of yellow or other teeth staining.

[This review was collected as part of a promotion.] If you are okay with toothpastes that have that baking soda taste, then you might like this one. I hated it so I couldn’t use it more than 2-3 tries.