The flexible handle, soft bristles and wider brush allows you to gently brush your teeth keeping you from brushing too hard which can cause receding gums. Best toothbrush I've found for my sensitive teeth.

they whole family loves them! I for once feel like I'm truly getting to the whole tooth and really getting em' clean. the tooth brush is gentle yet firm and truly get the job done. hoping these are carried in store for a long time! don't second guess it just get them!

Had purchased this couple years ago loved it but it disappeared from market. Finally back and I love it as it has more contact area for brushing the teeth and being extremely gentle too

Softest toothbrush I have ever used and I buy soft toothbrushes as recommended by my dentist. I really like the way this brush feels. It also seems to clean better.

I was the most happiest brusher when I found this incredible toothbrush with very soft bristles. I ditched all my hash ones for Colgate Gentle Deep Clean. My gum no longer bleeds so this will be my forever mouth companion.

The toothbrush head is smaller than most toothbrushes. My mouth is small, i can actually reach to my back teeth and brush them. The brissels are soft to were i done scratch my gums.

I thought I made a mistake when I opened the box and saw that these were smaller heads than I wanted, and softer than I wanted. But after I used one for awhile, I decided I really liked them.

I thought I was going to hate these after learning they were extra soft, as I typically find my teeth doesn’t get as clean with softer brushes. I tried it the day it came and the next day didn’t notice any left over debris on my teeth. I love these brushes and plan to order again!

I was a little skeptical at first, but it was love at first brush! The bristles are super fine and extra soft, which is great for me, a heavy handed brusher. My teeth feel cleaner and my gums aren't irritated. My husband and I have decided this is the only toothbrush for us.

This is the softest toothbrush ever and because of the shape it reaches all parts of my teeth. After I tried the first one, I order 4 more packs and 1 for my son. He loves them and is not sharing with his family. My husband said a toothbrush is a toothbrush (he has not tried this toothbrush yet). I change my toothbrush every 3 months; these will last me for years. I will never go back to the old-style shape toothbrush.