These are the best toothbrushes ever. Gentle but effective.

I did not like these. The bristles were too soft and it had too many bristles. I felt like it did not get in where it needs to.

I have been hoping that you would carry an express soft tooth brush. The soft options you carry do not qualify as soft in my opinion. These are similar to the ones I get from the dental hygenist.

Best toothbrush ever used. Ultra soft and gentle on teeth and gums.

Love! Wish they were a touch less expensive.

This is the best toothbrush I've had in years. The only problem is you don't have anymore.

I thought I made a mistake when I opened the box and saw that these were smaller heads than I wanted, and softer than I wanted. But after I used one for awhile, I decided I really liked them.

I've had an electric toothbrush for years. And while it cleans well, it's super loud and feel terrible on my gumlines especially when my allergies are bad. This is a super soft toothbrush but I still feel like I'm getting a great clean on my teeth. The best part is that my gums feel like I'm giving them a massage with it. I'm actually brushing my teeth longer now than I was with an electric toothbrush because it feels so good. Sam's, please don't stop selling these!!!!!!

I have been in the dental field for over 30 years and have tried many toothbrushes and electric toothbrushes. This is by far my favorite! It’s just soft enough I’m not feeling trauma to my gums yet not so soft it’s not cleaning well The somewhat shorter square head allows for an easier reach to, and around your molars.

I liked everything about this Colgate toothbrush