I have always bought this brand. The recent changes have made me decide to change. Not as soft as it was, traded the new way they cut the sheets to make them wavy and supposedly easier to use. Last but the most important is there are 40 fewer sheets per roll.

We like and use Charmin almost all the time. However, our last purchase at Costcos came as a surprise once I opened the outer package. I was thoroughly surprised to find three 10-roll packs inside the 30 roll package. I prefer having the individual packs in 4-roll increments. Once I open the 10-roll packet, storing the rolls that aren't needed becomes an issue. I guess I should have read the package more closely ---- and will from now on.

[This review was collected as part of a promotion.] I received a free sample from Charmin. This is a great toilet paper. It gets the job done without the worry of if the toilet paper will fall apart in the middle of "cleaning". Would definitely recommend.

[This review was collected as part of a promotion.] I like that it is a huge roll, but it still fits my toilet paper roll holder. Charmin Ultra Soft is soft & durable. I have a 2 year old recently potty trained & it is important that the toilet paper is soft for him.

Been a customer for years. I can remember growing using this product. In the last 3-4 months have noticed a substantial change in the quality of this product. Have bought both soft and touch to compare. The toilet paper is thinner , it almost feels like sandpaper. I had to check to see if we purchased something else as it felt like 1 ply. I had assumed it was dollar store TP. Been reading reviews and it seems as there are just corporate responses saying nothing has changed. Can there be that many customers that are upset and have pointed out the changes. The also mention referring to quality control team. Well they are not doing their job. I get p&G is trying to increase profit. We will not be buying this product in the near future. Would rather use leaves from outside. Will be taking our money somewhere else. Really unfortunate.

[This review was collected as part of a promotion.] Is there such thing as toooo soft toilet paper?!? I love love love the Charming commercials....however the Charmin ultrashort is too soft! It is very thick! When I used it to blow my nose....wow....bad idea! Small particles of toilet paper filled the room!! And then I had white toilet paper residue all over my nose and face!! Not pretty! I think, in this case, there is such thing as too much fluff!! Still love the commercials though!!

[This review was collected as part of a promotion.] I received a 4 pack of Charmin Ultra Soft Mega roll from Charmin to try. This is the softest and strongest toilet tissue I have used bar none. When using this product you can use less because it is such a strong tissue and wont fall apart or rip when using. I don't normally pay attention to how much tissue I use but I noticed I don't use half as much of Charmin Ultra Soft as I use when I use another brand of tissue. I highly recommend this product to everyone who hates wiping and the tissue falling apart leaving your hands a mess. Wont happen here!

I have used Charmin Blue for years and years. This last winter, we were in Arizona - - - bought some Charmin Blue - - - I thought my husband had picked out the wrong toilet paper. It was so small, I couldn't believe it! Now back in Minnesota, I am using my "old" Charmin, only to find out that every roll is the same small size. Previously, I would rate Charmin Blue at a 5-star, but in my mind, you have really slipped. Thank you for listening - - - I want my old Charmin back!

[This review was collected as part of a promotion.] I was recently provided a 4 pack of new Charmin Ultra Soft Toilet Paper directly from Charmin for review. I consider myself somewhat of a toilet paper snob and always look for the softest, most durable paper I can buy. Charmin Ultra Soft lives up to my every expectation and more. It has hard to believe that a toilet paper this durable can also be this soft. The rolls are larger than average so you do not need to change as often. I will definitely be switching to Charmin Ultra Soft Toilet Paper.

[This review was collected as part of a promotion.] So we got our buzz box and I opened it right away... exchanged our old roll (store brand) with the Charmin ultra soft... it was more then double the double roll I had... so I was already pleased. I have 2 very young children and we go through a lot of paper since they are new to the potty... well my youngest (3) had gotten a cold and we used toilet paper when we blow our nose... and so she gave the best review so I will share hers... She blows her nose about 3 times and then she's done and before she says that's better she yells my nose isn't scratchy... the prior roll was a little rough for her little nose. She thought it was the best thing ever and rubbed some on her face... much like the commercials actually.. we are still on our 1st roll after about 5 days... in a house of 4 and 3 girls... 2 of which have no sense on control when it comes to house much paper they use... needless to say I am very pleased...