[This review was collected as part of a promotion.] It has a lovely light rose smell, that feels fresh during your shower but isn’t over powering. It will pair well with other scents in your routine. The formula is efficient and it suds up and lathers quickly. The clear bottle makes it helpful to see when the product is almost done.

[This review was collected as part of a promotion.] I have long straight hair that I wash every day, and this shampoo worked well for my type. Bottle is pretty and convenient to use, I like transparency and texture of the product. It foams up really well and creates a nice light volume.

[This review was collected as part of a promotion.] It's amazing how wonderful it leaves your hair, with a spectacular aroma that leaves a pleasant scent wherever you go. It also cleans the scalp very well. Easy to apply, it lathers up, I love it. My hair is left super soft and shiny, with a little wave. But it's super manageable.

[This review was collected as part of a promotion.] Not only does this shampoo smell amazing, it's made with ingredients that are non toxic! It cleans your hair with a nice lather so you're sure there's no residue left behind. These are all the reasons I love this shampoo!

[This review was collected as part of a promotion.] This product smells very good. It also has an amazing price point! I will say my hair felt like it got dirtier quicker compared to my previous shampoo. It was have just been more product build up. Not sure if I would reach for this product usually, but you are definitely paying for what you get.

[This review was collected as part of a promotion.] Love the smell in the shower, but it doesn’t last long on my hair. Lathered up really nicely and left my hair feeling clean. Looking forward to using it more and seeing if the scent will last longer

[This review was collected as part of a promotion.] The conditioner smells like a fresh bouquet of roses. This conditioner helps detangle hair without leaving it feeling greasy. The rose scent is super nostalgic and stays in my hair all day. It’s a solid, affordable choice for everyday smoothing.

[This review was collected as part of a promotion.] this shampoo is such a household staple i grew up on this shampoo and it lathers on so well and it makes my scalp feel so clean i had forgotten how affordable and what an absolute gem this shampoo is

[This review was collected as part of a promotion.] My hair literally smelled like the sun and I needed to wash that smell out ASAP. This shampoo cleaned my hair really well and the sweetness of the rose scent completely covered it. It lathered nicely, rinsed out easily, and left my hair feeling fresh, soft, and smooth. The scent is sweet but not too strong, and my hair felt clean without feeling stripped.

[This review was collected as part of a promotion.] Is nostalgia swaying my reviews? Probably. However, I can't deny that this was THE shampoo in every girl's bathroom growing up. I had a moment of flashbacks into my teen years, the smell is still the same. The feel moments and a touch of nostalgia; this is how brands steal hearts. It lathers really well too, so no, it's not all feelings but actually lathers and cleans my hair. My scalp feels clean, and I don't feel like there's residue left behind or weighs my hair down. My husband is actually in love with this shampoo and now it is his.