I'm not sure why there are so many negative reviews about the texture; what was expected? This is cold smoked salmon not hot smoked or cooked salmon. Do they know that? I find the texture to be exactly as it should be and the flavor is excellent. I've had a lot of smoked salmon in my life - store bought & homemade, hot & cold smoked. This is one of my favorites especially for the price.

Slices too thin.

This salmon does not have the dry, flaky texture most expect. This is a very moist, cold smoked salmon. Great on crackers, lebné, and any appetizer. Most salmon sourced from Chilé or Peru have massive amounts of antibiotics to control a parasite. Norwegian salmon uses close to zero antibiotics. Great product.

Excellent Quality!

best I have had

We've only had this once, but it was delicious. Not fishy all with great flavor. I cannot imagine what the negative reviewers were tasting, or maybe their reviews have some ulterior motive, but I highly recommend. I didn't understand the price complaint either. The Sam's where we bought this was $9.98 for 10 oz. That's basically $1/oz or $16/lb. I can't find smoked salmon anywhere else that is that low.

Tasty smoked salmon

Fresh & delicious

This salmon is delicious. Just the right amount of smoke and flavor. Delicious on a bagel with cream cheese and water cress.

This is very light tasting, not too smokey, soft textured, salmon. I could eat the whole package in 10 minutes.