Im so glad Sam's came out with there own coffee brand, and the price is so reasonable; because the other name brand coffee was ridiculously high, so I stopped buying. Great job Sam's 👏

Quick and easy cup of real coffee. in my opinion, way better than pods or premeasured cups. This is real coffee that you can adjust to your taste. Although a teaspoon is sufficient for a 10 ounce cup of coffee.

It’s ok for a quick cup of instant coffee. I mix it with dutched cocoa and a little milk and sugar. Use in dark bread recipes with cocoa and molasses too.

Great fresh taste with very reasonable price; better taste than the "so called" high quality special blends. I recommend that Sam's Club do not discontinue this product and bring back the Decaf version of it.

Bold, rich coffee at a great price. Easily one of the best instant coffee brands I’ve ever tried. Not a huge fan of instant coffee, at least not till now. This makes as good of a cup of coffee as those ‘pods’ do and takes less space.

Many years ago there was a freeze dried coffee {MAXIM] which we really enjoyed For some reason they stopped making it. This is really like it so much we stopped using the Keurig.

I bought this instant coffee month ago but I've have been buying it as i need it for last few years, tastes great and great value it goes a long way.

I used to love this coffee but the last couple jars taste nasty %26 metallic. Just happens to be the same time as the tariffs. I wish they would adjust the price accordingly %26 leave the quality alone. If I want cheap coffee, I will intentionally purchase it for the price. The flavor I looked forward to is not there anymore.

Quick and delicious

Good coffee