Better than nescafe. I tried this instant coffee and was surprised how good it tasted and the smell is fresh coffee

For a while, this coffee was discontinued at Sam's. I called customer service to complain. because we are ardent fans of this brand. Since it's now being carried again, I'm guessing I wasn’t the only squeaky wheel. This is really the closest to fresh brewed taste we've found in an instant coffee.

I love iced coffee, and instant is the perfect way to make it! There are a lot of bad instant coffees out there, but this one is wonderful! Tastes like real coffee! And such a good price. I drink it every morning.

Even though it's generic, this instant coffee compares very favorably to Nestle's Taster's Choice in light-to-medium roast. I love it - it's not bitter, like darker roasts.

Great tasting instant coffee

Amazing quality and value

Good taste and great product for the money..

I used to buy Folgers instant coffee. When I became a Sam’s Club shopper, I purchased your brand. Been hooked ever since.

My husband LIVES this Colombian Coffee & everyone that comes to the house & has coffee questions me what coffee it is because they love it so much!!!!! Usually I have a new one in the pantry and I end up giving it away to them and I know for a fact they keep buying it because they tell me they love this coffee and their family loves it as well.!!!!

Hubby loved the MM Colombian Whole Bean coffee so had high hopes for this instant coffee version. Unfortunately, it did not pass the taste test ☹️😢🤨