Very good freeze dried coffee with an aroma of high end fresh brewed coffee. It is my go to coffee in the morning.

This is the coffee my husband and I drink. We are not very picky, we like this coffee, it's easy to make, and it is priced reasonably.

This instant coffee tastes like my Sam's Colombian drip coffee! Smooth, rich flavor without the bitterness!

A great and quick way to have a rich cup of coffee that’s also not bitter and extremely smooth. Much better than my previous brand.

The coffee is not bad but appears over roasted leading to a bitter taste. And, of course, a burnt taste!

If I could give this a 0 star review I would. This coffee immediately smelled like spoiled milk upon opening. It’s doesn’t even taste like coffee and the after taste is also spoiled milk. I’ll be switching back to Nescafé.

This instant coffee is the best... I can't believe how great it taste for such a low price.... Bought it after such great reviews and I wasn't dissapointed... I just hope SAMs club keeps it on the shelf ... Try it if you love coffee its awesome.

We retired the coffeemaker after we discovered this coffee. It's at least as good as any brewed coffee we've tasted. And the price is very reasonable.

Coffee has a great flavor

Really good instant coffee