Once my family discovered the Members Mark vanilla ice cream, they have never looked back! This is a great deal for a huge tub of very vanilla flavored ice cream! It is so creamy and just has such a spot-on vanilla flavor. My kids love to make sundaes with this and my husband loves to make huge vanilla malt milkshakes. I personally just love scraping my spoon around the edge of the container as I make everyones bowl because that top tiny bit that begins to melt as the tub sits out a few mins is my favorite sneaky secret bite to steal! I almost always grab a tub of this on my Sams trips because you just cant beat the taste or price!

OMgosh, my husband feels this is the best ice cream ever! It is really good, is enough for family get togethers and is good with brownies, strawberries or on it's own. We buy a pail almost every time at the store!

Excellent vanilla flavored ice cream. I love that it comes in a 5 quart pail while others are only 4 quarts for the same price. Good stuff at a fair price.

I think this is one of the lower cost-per-ounce ice cream options. Ice cream to be labeled as such has to meet FDA milk-fat guidelines. Check the labeling carefully if that is important to you.

Not gonna lie - I miss the real vanilla carton of ice cream Sam's used to sell, but this isn't bad. It tastes good and it's a good value. It's been a repeat purchase.

I don't think there's anything you can say bad about ice cream. I I buy vanilla because I can do so much with it. We've been making butterbeer from Harry Potter.

This only uses real ingredients. No added oils like they used to do years ago. As a result it may have a less "smooth" mouth feel that prior versions had from added vegetable oils. It stirs easily into milk to make a milkshake quite indistinguishable from what you can get from a major fast food place, which is how I primarily consume it, with my glass straws. I can also easily change the flavor of the "shake" with a sugar free drink syrup (chocolate, strawberry, blueberry). I just tried it with member's mark pulp free orange juice, and it makes a very delicious "shake" too. A "large shake" that costs likely less than 50 cents and takes almost no effort??? That's a winning product! Don't hesitate, buy some soon and try it yourself. You'll love it. The kids will love it even more. P.S. there's no recipe for the shake. Just don't oversaturate the ice cream with milk, or you'll get a float.

My husbands favorite! Yellow and very good! If they only carried vanilla bean, that would be a little more excited, but this taste wonderful. French vanilla.

This Has been decently priced vanilla (ice cream??) and I've bought a lot of these, BUT lately the price has been creeping up and the pail for our household is becoming less and less desirable when there are higher quality ice creams available (when on sale, of course) that I will bulk purchase elsewhere. We do like the flavor and the thick rich texture, it is NOT super super soft and creamy like some IMITATION ice creams. As long as it remains somewhat value priced i will continue to buy it, if the price structure keeps climbing, I'll look for better ice cream options.. DID I mention that I LOVE GOOD ICE CREAM...IMO, This one is an honest 6 out of 10.

I was not happy with the ice cream. It reminds me of the “ice milk” I ate as a child. I would not buy again. I ended up giving it away to a friend who has children.