[This review was collected as part of a promotion.] Johnson's Baby Lotion has always been a favorite of mine. I grew up using it, and now I love using it for my babies too. It's gentle, moisturizing, and keeps their skin soft and smooth without feeling heavy. The classic scent is so comforting and brings back the sweetest memories.

[This review was collected as part of a promotion.] The scent of this baby cream is truly lovely. When you apply a little lotion, it feels like you have a baby right next to you. I put a little lotion on my baby after his bath, and it helps keep his skin moisturized. This lotion is gentle and doesn't leave any residue on my baby's skin. The dispenser is smooth to the touch, and if you twist it slightly, it locks to prevent accidents if a child grabs the bottle.

[This review was collected as part of a promotion.] Absolutely gentle on my sensitive skin baby. Fast absorbing for those quick ready time. The fragrance is not too strong. Great deal for the price. Don't have to keep applying thru out the day once is enough. Long lasting.

Johnson's baby lotion is known for its signature scent, that I've been able to recognize since I was a kid. New formula is beyond awful, not as moisturizing, consistency feels more water-based, and the new scent smells terrible. I had to look at the expiration date on the bottle because I thought it was expired. Luckily I was able to find some travel sizes in the store that still had the old formula. PLEASE BRING BACK THE OLD FORMULA AND SCENT!! Unfortunately I will be discontinuing use if formula is not changed back. Not every product needs a rebrand.

From the very first use, you'll notice the difference: your baby's skin stays moisturized for hours and feels more supple and healthy. It's a reliable choice for moms and dads who want the best for their little ones, with a lotion that combines quality, softness, and protection.

[This review was collected as part of a promotion.] I received this product in exchange for my honest opinion: I'm no stranger to Johnson and Johnson baby products, but I usually only use the body washes and not so much the lotions. This may be the first of the lotions that I more than tolerated on both myself and the babies. The scent isn't overwhelming or too strong. It does have that baby scent like powder fresh etc and it is nice. The lotion itself goes on soft, absorbs well into skin, doesn't leave any residue or stickiness. Didn't irritate my babies sensitive skin. Would definitely recommend this lotion from the Johnson line above the others.

[This review was collected as part of a promotion.] Okay, so Influenster gave us this HUGE new bottle of Johnson's baby lotion. My baby has to use lotion after shower because her skin gets all itchy and flaky, especially in the winter. But this one is actually pretty cool. First, it doesn't have a strong smell at all, which is a win. It feels really light when you rub it in, not greasy. Her skin just soaks it up and feels soft right away, not slippery. The best part is that it really works. Her legs used to look like they had lizard scales, but now they're just… normal skin. It's like it fixed her skin barrier, which is what the bottle says it does. Her big brother uses it too and he doesn't complain, and even her dad stole some for his dry elbows. It's gentle enough for all of us. We've had the same giant bottle for like, a month, and it's still half full. I give it a 10/10. It's not magic, but it's the best lotion we have used.

[This review was collected as part of a promotion.] I've been using the Johnson's Baby Lotion with Aloe & Vitamin B5, and it's been amazing for my little one's skin! The formula is super gentle, lightweight, and absorbs quickly without leaving any greasy feeling. It keeps the skin soft, smooth, and moisturized all day. I also love that it's hypoallergenic and free of parabens and dyes — perfect for sensitive baby skin. The light scent is calming and fresh. Definitely a product I trust and recommend for daily use

[This review was collected as part of a promotion.] I've been using Johnson's Baby Lotion with Aloe and Vitamin B5 for a while, and it's a great addition to my baby care routine. The consistency is smooth and lightweight not too runny or thick which makes it easy to spread without leaving a greasy feel. It dries quickly, absorbing well into the skin, leaving it soft and lightly scented. The dispensing is simple and mess-free with the flip-top cap, which I appreciate during busy diaper changes or after bath time. It also stores well, I keep it at room temperature and haven't had issues with separation or spoilage. Overall, a gentle, reliable lotion that soothes and hydrates effectively.

I've been ordering this product for years! Sam's Club offers a great value and price, which is much appreciated. J%26J due to the "new" formula, I will no longer purchase this product anymore. The smell is strong and unpleasant. It reminds me of flowers mixed with perfume. J%26J why tamper with a product that was a classic?!