my absolute favorite baby lotion. this is the most moisturizing baby lotion i've ever used on my little one! it smells amazing and keeps his skin soft and dry skin free 24/7. as someone with dry skin, i've also used this baby lotion on myself and it has worked wonders for not only my baby's dry skin, but mine! i would recommend this baby lotion over any other!

[This review was collected as part of a promotion.] Next best thing for newborns, babies, and toddlers skin. I love using this lotion on my baby. Use after baby baths! The lotion smells so good, the scent is like baby powder. The cost isn't too high at all. Baby lotions isn't water down, it's just right. Great absorption to baby skin for great moisture to the skin.

[This review was collected as part of a promotion.] I've been using this baby lotion daily and I absolutely love it. The scent is very soft and smells like a clean baby, not overpowering at all. It didn't cause any allergies or irritation, even on very sensitive skin. The texture is light, absorbs quickly, and leaves the skin deeply hydrated and smooth for hours. Perfect for babies and even adults with sensitive skin.

We bought a bottle thinking it was the original/what we've been buying and it is apparently the “new formula” which has a really strong aroma that bothers our baby's skin and irritates our senses as well. We are really disappointed and have decided to change baby lotion brands because of this. Wish we can get our money back.

If I could give this 0 stars I would. Love the old formula, use it myself as an adult and buy for my children as well. Bought a bottle of the New Formula and immediately knew it was different, in the worst way possible. It is cheap feeling, very thin, and smells like a plastic child's doll. I went through the stores and bought up every old formula bottle I could find and have now began searching for a new daily lotion (even baby magic is better) I'd be happy to purchase again if the old formula returns, otherwise my family will no longer be customers once our stash runs out.

I thought I was buying two of the classic pink bottle baby lotions but one was swapped out for the new formula. The new formula has a very strong fragrance that is overwhelmingly sweet and perfume-like. It is far too strong for a baby, and it reminds me of the scents used in hospitals in poor attempts to cover up the smells of urine and vomit.

[This review was collected as part of a promotion.] My kids and I love Johnson's Baby Cream! It's a must in their bath routine. It's gentle on my babies' skin and has that classic, delicious baby scent. Their skin stays soft and hydrated for hours. We absolutely love it!

[This review was collected as part of a promotion.] I recently received the Johnson's Baby Lotion with Aloe & Vitamin B5 as part of an Influenster campaign, and I absolutely love it! The first thing I noticed is its light, pleasant scent — fresh and clean, but not overwhelming. The texture is soft and absorbs quickly without leaving any greasy feeling on the skin. I've been using it on my baby's skin after bath time and even on my own hands, and it leaves the skin smooth, hydrated, and healthy-looking all day long. The formula is gentle, with no parabens or dyes, which makes it perfect for sensitive skin. I also love that it contains Aloe and Vitamin B5, which help keep the skin moisturized and protected for hours. The packaging is super practical, and the pump makes it easy to use even with one hand. Overall, this lotion is now one of my favorites — soothing, moisturizing, and safe for the whole family. 💕

[This review was collected as part of a promotion.] Thank you @influenster and @johnsonsbaby for the free product for an honest review!! Im normally not intrested in baby power-like scents but this lotion is AMAZING! The texture is smooth and non greasy like other brands! I've used it for a few weeks to make sure there's no negative effects on my son and I have ZERO complaints!!! The size of the bottle for the price is remarkable! Definitely more bang for your buck as they say! @influenster #complimentary @johnsonsbaby #JohnsonsBaby

[This review was collected as part of a promotion.] I really like this lotion for it's original look and baby smell. I can barely stop sniffing my baby's neck when I put this on her. Makes me nostalgic. It feels really good on the skin and absorbs pretty fast. I also like to use it on myself from time to time. Also just love the pink look it's so cute.