[This review was collected as part of a promotion.] I received this product complimentary for my honest review. I have been using this Johnson's Baby Lotion with Aloe and Vitamin B5 on my ten-month-old son every evening after his bath. You only need to use a very small amount for each application, so the package is going to last for a long time. It absorbs into the skin very quickly, which is helpful when I am trying to dress a baby who does not want to sit still. I actually love the fresh and clean scent it has, and it leaves his skin feeling incredibly soft until the morning. It is a very gentle and effective moisturizer that has become a favorite part of our nightly routine.

[This review was collected as part of a promotion.] I've been using Johnson's Baby Lotion regularly and I'm very happy with it. The lotion has a light texture, spreads easily, and absorbs quickly without leaving a greasy feeling. It keeps the skin soft and moisturized, especially after a bath. I really like how gentle it feels, even on sensitive skin. The pump bottle is very convenient and makes dispensing easy. Overall, it's a simple, reliable product that works well for everyday use.

[This review was collected as part of a promotion.] There's just something about that baby lotion smell thats always been iconic to the Johnson & Johnson brand! I've tried many different brands & knock offs over the years that are very similar to the scent, buuut they always seem to lack the quality that Johnson & Johnson has! The lotion is usually very thin to even watery & the scent just doesn't last long or at all! With Johnson & Johnson you get a quality rich thick lotion that leaves you or your baby's skin well hydrated & that iconic baby lotion scent lasts for hours& hours too! I feel that this version is even better than before though because it seems to have a lot more hydration to it & the bottle design is a sheek tear drop shape with a minimalist look that just looks really appealing, if you ask me! I also love the user friendly pump that opens & closes shut without the annoying pump you have to pull out & can't fully close unless u shove it back down & squirt out the excess lotion & twist & turn to finally lock it up so it won't squirt out! Overall I am very impressed that they could make this iconic baby lotion & the bottle design even better than before!!

Just bought the new formula and I am very, very sorry I did! Unfortunately, I am terribly disappointed! I really cannot stand this formula and would love to return it and get my money back! The aroma is horrible! It also feels heavy and kind of sticky, does NOT absorb well. I don't like giving a bad review, but if there was an option lower than one, that's what it would get. I really hate that a product that has been such a staple for so many people for so long is no longer available. I am on a limited income right now, and this is the one thing I have never used a generic brand, but am now forced to try. I understand adjustments for changing substances that are now considered somewhat harmful. With the knowledge you have, the change didn't need to be this, it could have been labeled as a new product in your lotion line. PLEASE reconsider the changes made for this and go back to the same aroma, same light formula! In the meantime, is there an outlet store or warehouse with the formula before this one? Love to get a lifetime supply, but will never buy this or any of the other Johnson and Johnson baby products unless it comes back. Headed to scrub this off my skin!

I just bought the "new formula" and it is horrible. I've been buying the old one for 30 years. Please bring it back! The "new formula" is thinner and the smell is different. I have wasted my money on this and would like to be able to purchase the original one or I will spend my money elsewhere.

The new formula is truly terrible. It doesn't absorb. It stays tacky on the skin. The smell is overwhelming. I feel like a greased pig. I have been using Johnson's baby lotion for more than 50 years. I buy it often. I don't know what brand I will switch to, but I can't use this new product. This feels like the debacle of the New Coke. Please bring back the old formula!!

[This review was collected as part of a promotion.] Favorite body lotion ever. My skin gets super dry and can be irritated by lotions with perfumes in them. This lotion is perfect for any age, not just babies. It is not greasy, goes on easily, and smells fantastic without overpowering.

[This review was collected as part of a promotion.] Johnson’s Baby Lotion has been great for my skin. It feels lightweight, absorbs quickly, and keeps my skin soft and hydrated all day. I love that it’s gentle, not greasy, and works well for everyday use. The aloe and vitamin B5 help prevent dryness and leave my skin feeling smooth.

[This review was collected as part of a promotion.] I've been using this baby lotion daily and I absolutely love it. The scent is very soft and smells like a clean baby, not overpowering at all. It didn't cause any allergies or irritation, even on very sensitive skin. The texture is light, absorbs quickly, and leaves the skin deeply hydrated and smooth for hours. Perfect for babies and even adults with sensitive skin.

[This review was collected as part of a promotion.] I've been using Johnson baby lotion on my toddler and his skin has never felt softer! It absorbs quickly, smells amazing, and keeps his skin hydrated without feeling sticky or greasy. Perfect for daily use; highly recommend it!