[This review was collected as part of a promotion.] J&J has always been a staple in our household whether it be their washes or lotions. This lotion is great. It absorbs into the skin well even though the consistency is a bit thin once you start getting it into the skin it goes on nicely. It feels like absolute silk and doesn’t leave your skin feeling sticky. The container it comes in has a nice secure lid that thankfully my kiddos can’t open, so that’s a win for me.

[This review was collected as part of a promotion.] I didn't realize that this "new formula " had a totally different smell and feel. IT'S AWFUL!!! The lotion goes on smooth and then as it dries, it gets a sticky feeling on your skin. I HATE this!! This is also a TERRIBLE smell. Nothing at all like the old baby lotion scent.

[This review was collected as part of a promotion.] Johnsons baby lotion does is job, but its a little thin in my opinion.. it moisturizes, it smells good- it's the classic "baby" smell if you ask me- and it leaves baby's skin soft. I just dont like how thin it is.

[This review was collected as part of a promotion.] I have loved this lotion for years! The new formula is really nice. My son's skin is so soft after applying! And it still has the classic Johnson and Johnson lotion smell! My son loves putting on the lotion himself too! Classic product with an updated formula! Love it!

[This review was collected as part of a promotion.] Johnson’s Baby lotion is a favorite in our house! It keeps my baby’s skin soft, smooth, and moisturized without feeling greasy. The scent is light and clean, and it’s gentle enough for everyday use. A little goes a long way 😉

[This review was collected as part of a promotion.] No resiidue, absorbs never nicely on kids and adults. Starts off a tiny bit greasy than melts into skin. Feels moisturizing yet light. Smells like a fresh baby not exactly baby powder but pretty close.

[This review was collected as part of a promotion.] As always this baby lotions smells like a clean baby. I love that aloe is now added for softer skin. However, because it's fragranced it's not great for babies with eczema. It's not greasy, leaves no residue and is absorbed quickly

[This review was collected as part of a promotion.] Overall, I am satisfied with this lotion. My family swims a lot in the summer. My son's skin can get pretty dry. I've been using this for several weeks. It is not too gloppy and it absorbs well. It was effective in keeping his skin moisturized. I would prefer if the scent was not so strong, but I trust Johnson's as a brand and his skin wasn't irritated, even though it can sometimes be sensitive especially when products are strongly scented. The bottle is nice and large and will last us through the summer and into the fall.

[This review was collected as part of a promotion.] I love that classic johnson baby lotion smell!! it's the epitome of baby smell!! it absorbs well into the skin and moisturizes well. my only complaint it that it's not the best ingredient option out there.

I hate the new formula, I have been a longtime user of baby lotion since my children were babies, over 60 years, and now the most recent bottle I threw away, smelled terrible, not the baby powder scent I've used and loved and also runny, I will never buy this again!