We’re glad you noticed our new, improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.

Our Johnson’s® Baby Pink Lotion formula has been upgraded, now offering up to 72 hours of moisturization and a lightweight, non-greasy formula that absorbs quickly into the skin. This lotion is easy to apply and provides enhanced moisturization compared to the previous formula. The new scent of Johnson’s® Baby Lotion features a similar nostalgic fragrance including notes of rose, musk, and powdery. We appreciate your feedback and have passed it along to the appropriate team.