This “new and improved” formula is too thick, pasty, and doesn’t have the same smell! Please read your consumers’ reviews and make the necessary adjustments, please!!

ive been buying the baby lotions for YEARS now and i will not stop. the scents omg i love, specially the Shea and Cocoa butter lotion. Smells SOOO good and it feels so soft and buttery.

I purchased this for my baby. I like it when after there bath that I get to rub them down in lotion. I really love the smell of the lotion. This is a great product

[This review was collected as part of a promotion.] I love this lotion because everyone in my family gets to use it. It moistures our skin leaving it feeling soft and smelling fresh. I really like it.

[This review was collected as part of a promotion.] Has always been a staple in our house- but I do think I’ll be switching to the new one! #JohnsonsBabyParty #ChooseGentle #Sponsored

[This review was collected as part of a promotion.] Leaves skin moisturized and soft. Love the scent, not too strong . Baby had soft moisturized skin. The pump was very useful and easy to use.

Love the baby lotion been using all products since 1988.. I have pictures of myself when I was a baby with these products...Johnson&Johnson is the best!!

[This review was collected as part of a promotion.] This is one of my favorite lotions because it's gentle on my baby's skin and keeps it hydrated and soft. It has a soft pleasant scent to it. The bottle is very easy to dispense lotion out of.

very disappointed in the new and improved lotion. it is very watery,doesnt smell the same and doesnt moisterize the same as it used to.will not buy this lotion anymore,

[This review was collected as part of a promotion.] Johnson's Baby Lotion is great, goes on nice and smooth, has light refreshing baby scent, and keeps baby skin soft and smooth