We can assure you that our toilet paper goes through many quality checks to ensure that it reaches you in the best possible condition. It may be helpful to know that we have made a modification resulting in a slight decrease in the number of sheets on each roll. It’s a tough decision any time we make a change that may impact our consumers, but we're constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. As well, we'd like to mention that our Ultra Soft is 2X more absorbent than the leading bargain brand, so you can use less. You're always welcome to give us a call at (800) 777-1410 if you have any questions.