[This review was collected as part of a promotion.] I really enjoyed using this toothpaste, it left my mouth feeling overall super clean and fresh love that it has whitening in it. It’s easy to use and dispense and the packaging is great. My family and I enjoyed using it, I definitely recommend this product.

[This review was collected as part of a promotion.] I recently tried the Colgate Total Active Prevention Whitening Gel Toothpaste and it is a great toothpaste. It cleans my teeth well, leaves my mouth and breath fresh and clean. I will have to use it longer to see the whitening benefits.

[This review was collected as part of a promotion.] I recently tried this Colgate gel toothpaste as part of a home use test study. I used the product twice a day for seven days. I liked the texture, appearance, and initial taste of the gel but as I continued to brush for a full two minutes each time, my mouth would start to burn slightly until I could rinse out my mouth at the end of two minutes. The gel was very effective in l saving my mouth very fresh and did leave my teeth sparkling shiny. I did not notice any whitening improvement by the end of my seven day trial.

[This review was collected as part of a promotion.] This is an excellent toothpaste! It’s so minty and leaves my teeth feeling clean. After several days of using it, my teeth look brighter. I recommend this toothpaste and will purchase it in the future.

[This review was collected as part of a promotion.] I’ve just started using Colgate Total Active Prevention Whitening Gel, and so far, I’m impressed. It leaves my teeth feeling clean and my breath fresh. While I haven’t used it long enough to notice major whitening, it seems like a great toothpaste for overall protection. Excited to see the results with continued use!

[This review was collected as part of a promotion.] Best Colgate Total Active Prevention Whitening Gel I have ever used! I honestly feel that I have a brighter smile and it's all thanks to this toothpaste! Don't believe me? Go ahead and give it a try! Trust me when I say, you won't be disappointed!

[This review was collected as part of a promotion.] Loved the toothpaste at first, the taste was great. But after using it for a while, the flavor really fades. It's almost like it gets watered down near the bottom of the tube. Kind of a bummer, since the initial experience was so good. Might try a different flavor next time.

[This review was collected as part of a promotion.] The is toothpaste leaves my mouth feeling fresh and clean four hours. I haven’t noticed substantial whitening with this product after regular use though. I usually prefer a paste over gel, but this gel is nice and not too gritty. I will continue to use!

[This review was collected as part of a promotion.] I was pleasantly surprise I love it. I love how when I brush my teeth. It actually feels clean and fresh. There is no taste to the toothpaste. I’ve only been using it for almost 2 weeks so the whitening is still on the fence, but I love it. This is going to be my new family toothpaste going forward. there’s no aftertaste. Your mouth feels fresh hours later. You don’t feel buildup on your teeth either after the first try! . It really does a great cleaning really hoping for the whitening to work obviously, it’s going to take longer to notice a difference. Pro tip: make sure you close your tap because it will slowly start leaking out.. and you definitely don’t want to waste.

[This review was collected as part of a promotion.] I am in love with this toothpaste. Usually by early evening or so no sign remains of my morning brushing. This toothpaste lasts forever. Right now I'm on hour 3 since using it and my mouth feels just as clean. My teeth are white. My breath is fresh between brushings, and the very best thing of all about it is my breath isn't completely stinky when I wake up in the morning, which has never happened to me. There's only one quasi-critical remark I have and that's the packaging. When I opened it I almost felt dismissive about the toothpaste at worst and at best wasn't enthusiastic about trying it. The product looks like the regular Colgate total that's been out for years. It wasn't until I reread an email describing the toothpaste that I took a second look and felt a sense of urgency about trying it. Now I'm hooked. Lesson for me is don't judge a book by its cover, and lesson for you is good job with the email coverage! Love this toothpaste!