It keeps your mouth feeling fresh.

I have been using this toothpaste for years and it seems to be working great. Dentist cleaning visit continually reports no cavities for my family!

this toothpaste does a great job cleaning our teeth they feel smooth when done,havnt used it long enough to tell if the whitening works

This total toothpaste has everything you’re looking for in a toothpaste. What I love the most this is a gel rather than a paste.

Formula changed. Please bring back the old formula to all your toothpaste. Those new formula is not as effective.

Colgate has really lowered the quality. This product has been watered down and it’s not the same quality toothpaste we’re used to.

[This review was collected as part of a promotion.] This toothpaste sure does make a difference. My teeth feel so fresh and vlean. It’s getting all my stubborn coffee stains off my teeth. Definitely recommending to others and will continueto use this toothpaste to see if my dentist notices a difference too.

[This review was collected as part of a promotion.] I liked this toothpaste gel! I did notice that it made my smile brighter and helped fight even my occasional bad breath. I thought it was nice that it has 24 hours of antibacterial action. It makes me feel good knowing that I'm using a toothpaste that will help prevent teeth issues.

[This review was collected as part of a promotion.] Colgate Total Active Prevention whitening toothpaste is fantastic! It is so refreshing that you won’t need any mouthwash. Knowing that it is antibacterial for 24 hours will help with many oral care issues. My teeth are already whiter, and there are no more coffee stains. I can’t wait to see even longer term results. Great tasting and wonderful breath for hours after brushing!

[This review was collected as part of a promotion.] The problem with whitening reviews are that it doesn't happen overnight so the jury is still mostly out, HOWEVER I will say that it did help with the outer surface stains and the taste was palatable for a mint flavor.