This total toothpaste has everything you’re looking for in a toothpaste. What I love the most this is a gel rather than a paste.

this toothpaste does a great job cleaning our teeth they feel smooth when done,havnt used it long enough to tell if the whitening works

I have been using this toothpaste for years and it seems to be working great. Dentist cleaning visit continually reports no cavities for my family!

Incredibly disappointed. I've been using the OLD version of this product for SEVEN YEARS, constantly getting complements on how white my teeth are and actually unintentially promoted it nonstop. I have Sjögren’s (dry mouth) so am very prone to cavities, but the OLD version saved my teeth. THEN THEY CHANGED IT. Within one week of using the new formula, my teeth yellowed and I developed a dark STAIN on my front tooth, and my breath smelled after a night's sleep! Fortunately I found two bottles of the OG and after FIVE DAYS of using the OG, my teeth went back to being white. Can't even begin to describe the taste and smell of the new one. The fluoride added to the new product has sooooo many adverse reactions for many people! PLEASE BRING BACK THE OG!!!

I recently received a new order of my longtime favorite toothpaste/gel combo only to find the packaging which has been changing slightly over the paste few years has a brand new formula inside. I've been using this Colgate gel plus whitening paste since it came to fruition. No offense but this new formula sucks. It doesn't give you the same amazingly clean feeling I used to get. Even my dentists couldn't understand why my teeth were always so clean and white, without whitening treatments. This formula is just bad and really disappointing. I've referred so many people to the previous formula and everyone has been hooked. I'm not sure what prompted the change but I hope you are prompted to put it back because this is no good. I but these buy the 4 pack so now I stuck with this new formula. Do i need to buy 4 Colgate total plain paste to mix it myself? This is such a strange change to the most perfect product. I feel like every company is trying to cut costs and i get it but this is crazy. It doesn't even taste good anymore. Ugh. Frustrated.

I believe in Total tooth paste...

Preferred toothpaste. Full size tubes. Value for money.

I always get Colgate toothpaste.

great toothpaste, it really strengthens your tooth, and whitens as well

Colgate is a great toothpaste...this way, i never run out. Thank you, Sam's!!