This total toothpaste has everything you’re looking for in a toothpaste. What I love the most this is a gel rather than a paste.

this toothpaste does a great job cleaning our teeth they feel smooth when done,havnt used it long enough to tell if the whitening works

I bought mutipacks of what I THOUGHT were the same product, only to find upon using it that it was NOT what I had. I compared the ingredient list, and there were several changes, DESTROYING a product that I have used for years. Not only is the taste vile now, it feels like it's burning my mouth. I have 5 unopened tubes of this crap now, plus the opened one. What a waste of money. I'll be donating these in the hopes that other people will be able to use them without wanting to rip their mouths off. Way to go, Colgate. What even is the point of making such significant changes to a perfectly good product?

Incredibly disappointed. I've been using the OLD version of this product for SEVEN YEARS, constantly getting complements on how white my teeth are and actually unintentially promoted it nonstop. I have Sjögren’s (dry mouth) so am very prone to cavities, but the OLD version saved my teeth. THEN THEY CHANGED IT. Within one week of using the new formula, my teeth yellowed and I developed a dark STAIN on my front tooth, and my breath smelled after a night's sleep! Fortunately I found two bottles of the OG and after FIVE DAYS of using the OG, my teeth went back to being white. Can't even begin to describe the taste and smell of the new one. The fluoride added to the new product has sooooo many adverse reactions for many people! PLEASE BRING BACK THE OG!!!

I'm confident that it will help, but I didn't care for the taste of the gel.

Clean feeling after brushing with colgate total whinening

taste is great and gel tastes better than the paste

Colgate is the best toothpaste for me.

It’s a great value but not as minty as I would prefer but it does the job.

It's toothpaste! :-) The kicker for me will always be the flip top opener.