[This review was collected as part of a promotion.] This toothpaste tastes good and cleans well. It doesn't feel gritty like many white chalky whitening kinds of toothpaste. It leaves my mouth feeling clean and fresh. My dentist was very happy at my last appointment so it seems to be working well.

[This review was collected as part of a promotion.] Happy I got to try this toothpaste. Its minty flavor is refreshing and lasts thru the day. My teeth feel clean in between brushes. I’m not sure I saw a whitening effect at all and it’s been about 2 weeks.

[This review was collected as part of a promotion.] I liked this toothpaste gel! I did notice that it made my smile brighter and helped fight even my occasional bad breath. I thought it was nice that it has 24 hours of antibacterial action. It makes me feel good knowing that I'm using a toothpaste that will help prevent teeth issues.

[This review was collected as part of a promotion.] Overall this is a decent toothpaste. It leaves a clean feeling in my mouth. The only problems that I had with it was the weak flavor and lack of foam formation while brushing. I probably wouldn't recommended this toothpaste.

[This review was collected as part of a promotion.] This toothpaste offers a lot of features for total mouth health which is also combined with whitening. It's nice to have an "all in one" type toothpaste solution. The only downside is the gel formula which I feel like leaves toothbrushes a little dirtier than a paste type formula but it's a tradeoff that I'm willing to make for a total care solution.

[This review was collected as part of a promotion.] I am s fan of Colgate toothpaste products and this one met my expectations. It leaves my mouth feeling, smelling, and looking refreshed. I will continue using it. I trust this brand for myself and my family.

[This review was collected as part of a promotion.] I received this product as a free sample to test. I’ve been using it twice daily since receiving it. I enjoy that it leaves a fresh feeling after brushing my teeth. I have yet to see any whitening benefits but I am hopeful! I plan on continuing to use this product.

[This review was collected as part of a promotion.] I love this Colgate Total Active Prevention Whitening Toothpaste in its sleek standalone tube. It has a great taste with long lasting fresh breath which makes me more app to use it. I could see and feel the difference in my teeth and mouth.

this is not a gel like as pictured. it is a toothpaste

I believe in Total tooth paste...