[This review was collected as part of a promotion.] I loved this tooth paste! I'm teeth were whiter after just a few uses. It gave my mouth a clean feeling like I went to the dentist. Also very fresh breath! I would definitely recommend this toothpaste!

[This review was collected as part of a promotion.] My husband and I started using this product and we both said right after we used it how our teeth felt clean with no residue. We have been using it consistently since we received it and we won’t be switching back to our old toothpaste. Definitely recommend!

[This review was collected as part of a promotion.] I liked this toothpaste gel! I did notice that it made my smile brighter and helped fight even my occasional bad breath. I thought it was nice that it has 24 hours of antibacterial action. It makes me feel good knowing that I'm using a toothpaste that will help prevent teeth issues.

[This review was collected as part of a promotion.] Overall, I like this toothpaste since I have started using it. I haven't used it long enough to see if it is actually whitening. I do like the gel consistency and the flavor. I plan to continue to use it and hopefully see the whitening results.

[This review was collected as part of a promotion.] The Colgate Total Active Prevention Whitening Gel is one of the best toothpastes I have used in a while! It was so minty fresh that it felt like I might cause a cold front if I took a deep breath! I am not used to using gel toothpaste so the texture was a bit different but I loved it! My teeth felt so smooth after brushing and my breath stayed fresh for so long! This toothpaste is now my new favorite and I will 100% be rebuying!

[This review was collected as part of a promotion.] The Colgate Total Active Prevention Whitening Gel is a great toothpaste! The blue minty gel is not overpowering and leaves a great taste and feeling all over! Not sure on the whitening aspect for me with a week, but using it all up and we will see!

[This review was collected as part of a promotion.] I like this toothpaste in every way other than it slightly irritates the underside of my tongue during use and I now prefer the squeeze bottles after trying them with another recent Colgate paste. Overall, this is a fantastic product, and I love that they've incorporated everything a toothpaste should be into one rather than piecemealing toothpastes into this one does this and this one does that. We want it all, we want it now, and Colgate delivered for us!

[This review was collected as part of a promotion.] I did not notice any difference in the color of my teeth. I did enjoy the freshness and clean feeling this toothpaste left. I used this toothpaste for several weeks and saw no difference, so I would not recommend it for whitening.

[This review was collected as part of a promotion.] This toothpaste comes in a nice good size tube that is very easy to dispense. It has a nice shade of blue color, thick and gel like texture. However it does not foam too well and could be better in effectiveness.

[This review was collected as part of a promotion.] I really like the Colgate whitening toothpaste. It leave my mouth feeling fresh and so clean. Most whitening toothpaste make my teeth sensitive but this toothpaste does not. I definitely recommend anyone to try this toothpaste.