[This review was collected as part of a promotion.] Colgate has been my favorite toothpaste since I was a child. My grandma has never bought anything other than and for good reason! I now only buy Colgate total for my family. This Colgate Total Active Prevention gel was great, it makes my mouth feel very clean and it tastes great! Very refreshing.

I recently received a new order of my longtime favorite toothpaste/gel combo only to find the packaging which has been changing slightly over the paste few years has a brand new formula inside. I've been using this Colgate gel plus whitening paste since it came to fruition. No offense but this new formula sucks. It doesn't give you the same amazingly clean feeling I used to get. Even my dentists couldn't understand why my teeth were always so clean and white, without whitening treatments. This formula is just bad and really disappointing. I've referred so many people to the previous formula and everyone has been hooked. I'm not sure what prompted the change but I hope you are prompted to put it back because this is no good. I but these buy the 4 pack so now I stuck with this new formula. Do i need to buy 4 Colgate total plain paste to mix it myself? This is such a strange change to the most perfect product. I feel like every company is trying to cut costs and i get it but this is crazy. It doesn't even taste good anymore. Ugh. Frustrated.

[This review was collected as part of a promotion.] I really like this toothpaste because you can actually feel it working. My teeth have felt much cleaner, smoother, and brighter since I started using it. I also noticed that they look like they are turning much whiter, too.

[This review was collected as part of a promotion.] I like the mouth feel this gives me- which is fresh and clean. I've also been not rinsing my mouth out afterward, and I feel like that helps for the whitening to take more of an effect. Letting that residue sit on my teeth seems to help whiten them faster. Overall, I like this toothpaste. And I would recommend it.

[This review was collected as part of a promotion.] Best Colgate Total Active Prevention Whitening Gel I have ever used! I honestly feel that I have a brighter smile and it's all thanks to this toothpaste! Don't believe me? Go ahead and give it a try! Trust me when I say, you won't be disappointed!

[This review was collected as part of a promotion.] Loved the toothpaste at first, the taste was great. But after using it for a while, the flavor really fades. It's almost like it gets watered down near the bottom of the tube. Kind of a bummer, since the initial experience was so good. Might try a different flavor next time.

[This review was collected as part of a promotion.] Loving this toothpaste, it has a very fresh taste but not too intense. The texture is nice as well where I know it is not damaging my teeth due to being too abrasive. I can tell a slight difference in how white my teeth are as well.

[This review was collected as part of a promotion.] When picking out a toothpaste, I always look at the ingredients. Most toothpaste out there have the same ingredients, just packaging will highlight "whitening" "cavity protection" and so on. This toothpaste is good, gets the job done. The taste is a nice mint. As far as the whitening, my teeth are already white. So couldn't tell a difference.

[This review was collected as part of a promotion.] I like this toothpaste in every way other than it slightly irritates the underside of my tongue during use and I now prefer the squeeze bottles after trying them with another recent Colgate paste. Overall, this is a fantastic product, and I love that they've incorporated everything a toothpaste should be into one rather than piecemealing toothpastes into this one does this and this one does that. We want it all, we want it now, and Colgate delivered for us!

[This review was collected as part of a promotion.] Using this product makes a huge difference. I am a coffee and wine drinker so I always struggle with keeping my teeth white. However, when using this product I see a huge difference it brings them back to a beautiful white no more yellow tint! You have to use this product for a few weeks but it works!