[This review was collected as part of a promotion.] Great toothpaste that leaves me and my mouth feeling fresh after every use. I like the taste and feel that it is definitely higher quality than the cheaper toothpaste I used to use on a daily basis. It does clean my teeth well and leaves them looking brighter and I would like to conitinue using it in the future.

[This review was collected as part of a promotion.] I’ve been using this product for about two weeks now and I am very happy with it. The gel formula has a pleasant mouth feel … not as thick and heavy as a regular toothpaste. I really like the fact that it offers cavity prevention, antibacterial protection, and whitening all in one. Hopeful for a good report at my next dentist visit!

[This review was collected as part of a promotion.] I am a fan of Colgate products and this was no exception. It has a great flavor and leaves my teeth feeling clean. I like a toothpaste that gives a longer lasting freshness to my mouth and this does that. Even though I’ve only been using the toothpaste a short time, I feel like my teeth are a bit whiter. I’m excited to see the progression as I keep using this product. This product was gifted by home tester club for my honest opinion.

[This review was collected as part of a promotion.] Colgate Total Whitening Gel Toothpaste delivers on its promises. It's a fantastic option for anyone looking to whiten their teeth while maintaining excellent oral health. I definitely would recommend adding this to your oral routine.

[This review was collected as part of a promotion.] Before I tried Colgate's Total Active Protection Whitening Gel, I thought that it was "just another Whitening toothpaste." Turns out I was wrong. Not only did this product effectively whiten my teeth, it's 24 hour bacteria protection kept my breath minty fresh all day long without leaving a gritty residue. Highly recommended!

[This review was collected as part of a promotion.] The problem with whitening reviews are that it doesn't happen overnight so the jury is still mostly out, HOWEVER I will say that it did help with the outer surface stains and the taste was palatable for a mint flavor.

[This review was collected as part of a promotion.] I enjoyed this toothpaste! I usually use more all natural toothpastes because I don’t like sulfates and they usually cause irritation. However this toothpaste was not overly strong or irritating, and it had a pleasant mint flavor. I liked how it emphasized the benefits rather than whitening, because whitening isn’t very good for your teeth anyways.

[This review was collected as part of a promotion.] I’ve been using Colgate for many years and was excited to try out this product by the brand. I thought their a total active prevention whitening gel was great! It left my mouth feeling fresh all day, it wasn’t very abrasive as many other toothpastes tend to be but it effectively cleaned off ant residue off of my teeth. I felt my teeth were much cleaner and noticed some whitening after using consistently for over a week. It’s very nice and minty, I plan to purchase this toothpaste in the future!

[This review was collected as part of a promotion.] I tried this toothpaste this whole week. I really enjoyed the feeling of my teeth after I was done brushing. It left a nice clean feel in my mouth. The toothpaste was a good flavor and not too overwhelmingly strong with mint flavor. I enjoyed it.

[This review was collected as part of a promotion.] I truly look like this new Colgate total. It has a real pleasant taste to it. It’s one of the best tasting toothpaste we’ve had in a long time I like the way it cleans and it really gives you a sense of where your toothpaste is on your teeth because it’s blue on your teeth and it makes you realize you haven’t touched a spot that you need to brush and I really like that and it really cleans really well.