[This review was collected as part of a promotion.] The Colgate Total Active Prevention Whitening Gel is one of the best toothpastes I have used in a while! It was so minty fresh that it felt like I might cause a cold front if I took a deep breath! I am not used to using gel toothpaste so the texture was a bit different but I loved it! My teeth felt so smooth after brushing and my breath stayed fresh for so long! This toothpaste is now my new favorite and I will 100% be rebuying!

[This review was collected as part of a promotion.] Loving this toothpaste, it has a very fresh taste but not too intense. The texture is nice as well where I know it is not damaging my teeth due to being too abrasive. I can tell a slight difference in how white my teeth are as well.

[This review was collected as part of a promotion.] Colgate Total Active Prevention Whiteneing toothpaste has proven to help with my staining and sensitivity. The taste of the gel paste is so smooth with a wintery blast and lasted a very long time after brushing!

[This review was collected as part of a promotion.] I typically use Crest for no particular reason, but I’m glad I was able to try this Colgate product. Refreshing aftertaste, with no burn. Teeth and mouth felt and looked clean. I didn’t see any significant whitening more than any other brand of whitening toothpaste.

[This review was collected as part of a promotion.] Colgate has been my favorite toothpaste since I was a child. My grandma has never bought anything other than and for good reason! I now only buy Colgate total for my family. This Colgate Total Active Prevention gel was great, it makes my mouth feel very clean and it tastes great! Very refreshing.

[This review was collected as part of a promotion.] This toothpaste tastes good and cleans well. It doesn't feel gritty like many white chalky whitening kinds of toothpaste. It leaves my mouth feeling clean and fresh. My dentist was very happy at my last appointment so it seems to be working well.

[This review was collected as part of a promotion.] I've been using the Colgate Total Active Prevention Whitening Gel toothpaste and so far I'm really liking it. It has a fresh mint taste, a unique peppermint & spearmint blend that isn't too strong but leaves my breath fresh and my mouth feeling cool. I like that this toothpaste does more than just help whiten teeth, it also provides all the protection that you'd want and expect. So far I can't say that I've seen a huge difference in the shade of my teeth but I do know that they look cleaner and brighter. This toothpaste does a great job of protecting from coffee & tea staining my teeth. I'm definitely going to continue to use it and I'd repurchase it.

[This review was collected as part of a promotion.] I did not notice any difference in the color of my teeth. I did enjoy the freshness and clean feeling this toothpaste left. I used this toothpaste for several weeks and saw no difference, so I would not recommend it for whitening.

[This review was collected as part of a promotion.] I’ve been using this product for about two weeks now and I am very happy with it. The gel formula has a pleasant mouth feel … not as thick and heavy as a regular toothpaste. I really like the fact that it offers cavity prevention, antibacterial protection, and whitening all in one. Hopeful for a good report at my next dentist visit!

[This review was collected as part of a promotion.] I love this toothpaste! It cleans very well and protects my teeth. I like that it also helps with sensitivity. It is the best multipurpose toothpaste I have ever tried! It keeps my beath fresh for a long time, which is a bonus!