I've had my fair shares of straighteners throughout the years and this is by far THE BEST. I had moved and put my stuff in storage, and I wasn't able to get the hair straightener that I already had. But I went to Walmart and the one I went for they didn't have, but I'm glad because I wouldn't of ever known this product is wonders. I have naturally thick, wavy hair and it left my hair straight, silky & smooth. I was hesitant to by this cause of my hair and only certain straighteners will actually straighten my hair. I was so impressed and amazed that it worked so well. Definitely worth the money !

I have bought so many straightening irons (I have super curly hair), but this beats them all (even more than a really expensive one I have). It heats up super fast, and does a great job on straightening out those stubborn curls. I bought my first one to have at the house in Florida, but ended up bringing it home because I liked it so much. Bought another one here in NY, and will take the other one back to Florida.

I've owned this straightener for several years now and I love it. It exceeded my expectations by far. I've never owned a straightener that has lasted this long or that I liked this much. It has never damaged my hair and I use it about twice a week every week for about three years now. I wont travel without it.

Really can not comment on how good the iron works yet. I just opened the box got the iron out and noticed that the paint was scratched on it. The plug was bent and it was dirty. There was dirt in the cracks of the cord and in bend of the iron very gross. It had to have been opened and the one inside stolen and replaced it certainly was not a new one. Makes me a little mad I was looking forward to using it but now have to wait to get a replacement so another week. Maybe this one will be new that i get just floors me that could happen...

I have used this product for about a week and it works very well. I have naturally curly hair and when I let my hair dry without the hair dryer my hair is very curly. I let this product warm up and it straightens my hair within 10 minutes. I would give this product an excellent rating.

I love this flat iron. It's been true and faithful for over 12 years going. I first used it on my long hair, which was past my butt, and it transformed my hair beyond belief. I've never had an issue with it. I own a few different irons, gifts usually, but only use this one. I had 3 feet of hair cut off, and even with it barely below the ears, the flatiron works wonderfully at this length as well. I wouldn't trade it for any other. My color is a bluish green btw.

I bought this hair straightener years ago (2011) and it had lasted me until 2019. So, based on my previous experience with the quality, I decided to purchase it again. Which, it is nowhere near the same from what it used to be. Not only is the color a darker shade of purple now, which I hate because the previous version was a pretty cross between pink and purple, but it also has an unpleasant/burning smell. Not to mention, the plates don't feel as smooth on my hair as they did with the previous version. Personally, I think they produced good quality straighteners to build their reputation at first, but now that they have so many 5 star reviews, have scaled back on the quality to maximize profits. Idk. Just super disappointed because they would have had a customer in me for life if they would have just left it the way it was :/

Okay, maybe I'm nuts, but I have four of these... one in my bathroom, one in my camper, one in my overnight bag, and one for a spare! The oldest one must be about 3 years old now. I straighten my unmanageable hair DAILY without exception. I just really like the way these feel in my hand, they are comfortable and easy to hold/use. Large enough but not clunky or awkward. They have been holding up well, I've had no trouble with any of them so far. They work as well or better for me than super-expensive straighteners (which I've also tried....)

I've had this straightener for 5 years. I bought it in person. I can straighten my thick curly hair in about 15 minutes and it always comes out silky straight. I almost want to buy a 2nd one just in case mine breaks and they discontinue this. Better than a Chi I own.

I have used several flat irons over the past ten + years: chi/centrix/hot tools. Mine broke and I needed one for the weekend until I could replace the one I had. This exceeded my expectations by far. It heated quickly and had 4 heat settings, floating plates made for smooth gliding, and I think I will keep it and hold off on paying 4x's the amount to replace my old one.