This thing is amazing! It is so easy to use right out of the box. So many features but still much easier to use than the old typewriter one. I always had to relearn the old one and still didn't use much other than a basic label. Love all the difference things you can do with it.

[This review was collected as part of a promotion.] I received this product for free from Brother in exchange for my honest opinion/review of the product. This label maker is compact and portable so I can use it for my business and at home. Wireless connectivity is a nice feature and the mobile app was simple to use. However, 6 batteries seems like a lot to power the device cordlessly. Nevertheless, it print professional labels without smears. So far so good!

Excellent Hardware held back from full potential by software. The automatic cutting is wonderful - especially once you find the setting to not cut the last label until you're done printing to save waste. Unfortunately the design software is cumbersome to use for repetitive tasks and too complicated and slow for the most basic labeling. Additionally, that you have to manually connect via the OS Bluetooth settings every time you power on the device (instead of automatically finding it like every other modern Bluetooth printer) makes the one off printing almost a waste of time. Brother, you can still fix this. App and firmware updates are clearly possible. Fix this. PS, this review interface is so bad it brings my whole browser to a crawl. Fix your software.

This label maker was so easy to set up. I set it up with my phone and minutes later I printed a label. The set up for the laptop/computer took a bit longer, but the labels have a TON of options. I bought this label maker as an upgrade from my old hand-held label maker. This label maker can take labels of different sizes up to .94mm (just under 1"). I have already replaced my tiny 1/2" labels. I love that you can buy labels of different colors- It really makes the labels stand out. I want to clarify that the product description and set up materials state that the labeler MUST be connected to the computer and they provide a USB cable.

Great product work's well with a lot of different formats and tapes. Pairing can be an issue with the iPhone. Every time the unit is turned on you have to go into the iPhone Bluetooth settings and manually connect the device. Once that is done it works like a champ. The iPrint&Label iOS app is solid and very easy to use. The Design&Print iOS apps are nicely laid out and easy to use but they are prone to crashing.

The device works and the sleek box shape is portable and practicle, but I agree with other reviews... the the two apps, and other functionality associated with this device, are terrible. Adjusting the Setting is an act of 'trail and error' at best. Please do something to make using this device a great experience when using a tablet or cellphone. Really disappointed because my last Brother labelmaker was great.

I use this printer with an iphone 13. It works really well, except: It can take up to a full minute after turning on for the bluetooth to connect, and you have to manually select the connection through menus on the app, every single time. Also it uses a weird USB connector that is difficult to find, or even discover what it is here on the Brother site. Which just says "USB Cable" So don't lose the cable

This little label printer is fairly easy to set up and use, the label tape is easy to load and the tape quality is really solid, with great adhesive durability. The drawbacks are the slight pixelization of the print resolution and the little one-inch squares of tape which are wasted with each individual label output.

The app doesn't find the label maker via bluetooth has advertised, have to connect to it first via bluetooth settings on my iphone first. The app doesn't offer the cable wrap mode which is the main reason why I bought it! Have to use the PC software for that. And please, Brother, modify both the app and PC software to stop wasting product with the default trimming feature when unit starts printing each label. It's just ridiculous.

PLEASE BE AWARE THAT YOU CANNOT PRINT A CABLE WRAP WITH THIS MACHINE. If you use the phone app, there is no option for it. If you use the PC app, it will give you an error when you try to print. -EXCEPTION- If you have very small cables the 24mm wide tape is wide enough to wrap, but if you have larger cables like a standard 14/3 extension cord or RG-11 or anything 6awg or bigger, you are out of luck. You cannot print at a 90* orientation with horizontal text. It's ridiculous. The PT-E500 and PT-E550W can almost do a cable wrap (they have other dumb issues), but this printer cannot even do anything resembling a cable wrap.