[This review was collected as part of a promotion.] I received this product for free from Brother in exchange for my honest opinion/review of the product. The Brother P-Touch Cube Plus is now a staple on my desk, along with all my other important tools needed to run my home office. I`ve always wanted a label maker but never wanted to spend the money on one, because frankly, I wasn`t sure if I would use it enough. When I first got the label maker I immediately loved the look and feel of it. It felt sturdy and has a clean, tech look to it, that fits nicely with my others desk items. The tape cartridge is "old school" like the answering machine tapes, you would use years ago. I wonder if the cartridge itself will break easier because of the style. I haven`t had any issues with it yet, though. Loading the label maker with the different types of tape is easy. You open the maker, and just simply push the cartridge in, and then close the maker. I did have to charge my label maker before I could use it. I tried charging it through my computer, but since I had a screen saver on, it wouldn`t charge unless I was on my computer or at least had my computer on. I ended up charging through an electrical outlet on my wall. One full charge seems to be enough to get me through at least a few weeks. I haven`t lost any power to it yet. It does turn off on it`s on, once you stop using it, so that is a big help. It`s wireless so I download the Brother label maker app, (there are two of them) and was able to connect my maker to my smart phone. It`s as simple as adding a printer, or any other device. I did find that once I stopped using my label maker and I went back a day later to use it, I had to "find" it again on the app, not a big deal really, but it would be nice if my phone/app/maker would have it stored or at least automatically find it when I turn on my maker. Who knows, maybe I can, but I just don`t know how to do it. The app itself, has pre-made labels for you to choose from. It`s as simple as double clicking the label you want to edit. You can even save your labels, but I didn`t find a need for this myself. I had so much fun using my label maker. I`m not creative in any way, so I really liked that there were labels I could pick from. The label maker is so easy to use, that I started to organize and label my important files. I made name tags and made labels for my storage bins for the holidays. I started off with two different types of label tape. I have a clear and black label and a gold label with black lettering. You can choose the length of the label so it will fit properly. The only thing I didn`t like was before a label would print, a tiny square label would print and I felt like that was a waste. I couldn`t figure out how to get that to stop. The label itself is easy to peel and stick to your object. The sticky part of the label is split in the middle, so you bend the label a bit, and pull off the adhesive, and place your label where you want. I did notice that if I had a label that was longer, the label would curl at the ends and would stick together. But I was able to unstick it without ruining the label. These labels stick really well. I`m not worried that they will fall off later or be too sticky that it will leave a residue. I`m so happy with this label maker. It allows me to label things, have my items look clean and organized, and I can make a label in an instant.