I've had several P-Touch printers over a period of years. In fact I still have my PT-P700 connected to my PC. The print quality of the P700 and PT-710BT both excellent. But nice things about the 710BT are 1) The built-in Li-ION rechargeable battery. You can connect the printer by USB and it's always charged and ready to use without need of an AC power adapter. 2) Instant bluetooth connectivity when you need to carry it around without USB. For example, designing and printing labels through the app rather than the P-Touch Editor software (PC/Mac) even though I do prefer the P-Touch editor which is full-featured and easy to learn. Not sure about Mac, but for windows 10/11 I do recommend downloading and installing the driver and printer settings tool from Brother's site. Yes, windows does recognize the printer regardless, but more features and setting preferences are available when you manually install the drivers. And of course, get the P-Touch editor as well (currently V 5.4 at the time of this review). I also recommend using generic TZe compatible labels which are widely available in every size and color on that "A" website that we all know... haha! They are equal in quality to the OEM but MUCH cheaper.

I had been using a battery label maker from the same manufacturer but the batteries would always die and could only use 1/2 inch tape. I took the plunge and although it cost three times more I will probably save that on batteries alone. I have this one set so I can print from my phone when I’m in the workshop or from my laptop. The computer software has a ton of options like adding pictures and I can print with different size tapes, fonts and directions. Hopefully the last label maker I will ever purchase, I definitely recommend it if you want to do more than simple one size labels.

My granddaughter picked this up and started using it. She loves it and has made all kinds of labor for her school items. I finally got to use it. So far I I’ve made only one label.

Great improvement over my old keyboard style label maker. Only drawback is the Bluetooth does nor reconnect automatically; keep having to reconnect in settings.

I BADLY needed a 1.5 inch label maker. I DIDN’T need one with a keyboard since I much prefer using a PC to print labels. This unit is QUICK, QUIET, and produces perfect label’s every time👍👍

I LOVE this label printer. I bought a case for it and I take it everywhere with me. I label my garden plants with the waterproof labels. HIGHLY RECOMMEND. Best labeler ever! I wish it was a color label maker. I would definitely use that all the time too. Best purchase ever!

[This review was collected as part of a promotion.] Good product. As described

Very reliable label maker that was easy to setup. I am extremely happy with this purchase.

Obsessed. I love the different color tape options and being able to use any size in it. I’ve been using it at work and it’s been so helpful to my crew to have clear and durable signage. You can put any image or emoji that you can type on your keyboard. Or any from the preloaded options. And if you download alternative keyboards you can also use different fonts other than the preloaded options. I only wish it would auto connect like other Bluetooth devices do. I have an iPhone 14 Pro Max if that makes a difference. Each time you turn on the printer and open the app, you have to find your device within the app. And a lot of the times, if you’ve already connected, but didn’t print anything after awhile, it disconnects itself from the app and you have find your printer and reconnect again.

I like the label maker very much, but the labels are expensive and hard to find, and the auto-wake does not work so I have to remember to turn it on each time I use it if it has sat a short time.