We had used Sensodyne before, but wanted to try Colgate Optic White. OMG! The results are amazing. We are coffee drinkers and our teeth are 10x whiter than before.

noticeable after 2 brushings

I've enjoyed using COW toothpaste it gives my teeth a clean feeling, and white teeth. Great product

Great Whitening Toothpaste

I love the way tthe optic white cleans my teeth and helps whiten my teeth. It tastes great too.

It does a decent job. It's not like my teeth are paper white after using this product but I've definitely noticed a difference compared to my old toothpaste.

Not the taste we expected. But is an effective whitener. It has an after taste we do not like.

Alright, Colgate Optic White Platinum, let's talk. I brush three times a day, and my teeth are still auditioning for Fifty Shades of Yellow. This toothpaste promises whiter teeth, but it’s more like the friend who always says, “I got you,” and then forgets to show up. Four stars because, hey, my breath is fresh – even if my teeth still look like they're stuck in the 'before' picture.

i was disappointed with this compared to my last brand Polident because of the taste. It left a sharp tingling feeling in my mouth.

Colgate changed the size (only 2/3 the usual size) at a much higher price. Please bring back the traditional toothpaste.