I've enjoyed using COW toothpaste it gives my teeth a clean feeling, and white teeth. Great product

Can’t find this In any stores close to me anymore. Love it and won’t use anything but this. Fresh feeling most of the day! Great product! Thank you!

Love this product. Keeps my teeth nice and white without a horrible baking soda taste. Can’t beat the price.

noticeable after 2 brushings

Taste great, mouth feels fresh

Alright, Colgate Optic White Platinum, let's talk. I brush three times a day, and my teeth are still auditioning for Fifty Shades of Yellow. This toothpaste promises whiter teeth, but it’s more like the friend who always says, “I got you,” and then forgets to show up. Four stars because, hey, my breath is fresh – even if my teeth still look like they're stuck in the 'before' picture.

i was disappointed with this compared to my last brand Polident because of the taste. It left a sharp tingling feeling in my mouth.

A lot of air in the tubes

my teeth are no whiter than if i used regular toothpaste

No difference in whiteness and it tastes a little funny.