Colgate Optic White Platinum Teeth Whitening Toothpaste, 4.1 oz., 4 pk.
Item # 990343329
Current price is USD$17.98
$1.10/oz
Prices may vary in club and online
Shipping
Free for Plus on eligible orders over $50
Columbus, 43215
Return or replace anytime.
Get a $30 statement credit when you open an account and use it to make $30 in eligible Sam's Club purchases within 30 days¹.
Highlights
- Four 4.1 oz tubes of Colgate Optic White Platinum Toothpaste
- This Colgate whitening toothpaste helps remove stubborn, dark stains
- Removes tea, coffee and wine stains with a 3.5% hydrogen peroxide formula
- Contains dentist-recommended hydrogen peroxide for proven teeth whitening
- Whitening toothpaste is enamel-safe for daily use
We also recommend
Colgate Total Whitening Gel Toothpaste, 6 oz., 5 pk. $15.98 $0.53/oz
$1598
current price $15.98$0.53/oz
Colgate Total Whitening Gel Toothpaste, 6 oz., 5 pk.
4.6747 out of 5 stars
Sponsored
Hero image 0 of Colgate Optic White Platinum Teeth Whitening Toothpaste, 4.1 oz., 4 pk., 0 of 11
Members also considered
Colgate Total Whitening Toothpaste, 6 oz., 5 pk. $15.98 $0.53/oz
Sponsored$1598current price $15.98$0.53/ozColgate Total Whitening Toothpaste, 6 oz., 5 pk.
22794.7692 out of 5 Stars. 2279 reviews4.7692 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingColgate Optic White Advanced Teeth Whitening Sparkling White Toothpaste, 4.2 oz., 5 pk. $17.98 $0.86/oz
$1798current price $17.98$0.86/ozColgate Optic White Advanced Teeth Whitening Sparkling White Toothpaste, 4.2 oz., 5 pk.
7504.676 out of 5 Stars. 750 reviews4.676 out of 5 starsAvailable for ShippingShippingColgate Optic White Pro ActivShine, 3 oz., 3 pk. $15.98
$1598current price $15.98Colgate Optic White Pro ActivShine, 3 oz., 3 pk.
Available for Pickup, Delivery or ShippingPickupDeliveryShippingColgate Total Whitening Gel Toothpaste, 6 oz., 5 pk. $15.98 $0.53/oz
Sponsored$1598current price $15.98$0.53/ozColgate Total Whitening Gel Toothpaste, 6 oz., 5 pk.
5784.6747 out of 5 Stars. 578 reviews4.6747 out of 5 starsAvailable for ShippingShippingColgate MaxFresh Toothpaste with Mini Breath Strips, Cool Mint, 7.3 oz., 5 pk $11.98 Was $12.48 $0.33/oz
Now$1198current price Now $11.98, Was $12.48$12.48$0.33/oz$0.5 offColgate MaxFresh Toothpaste with Mini Breath Strips, Cool Mint, 7.3 oz., 5 pk
28574.7742 out of 5 Stars. 2857 reviews4.7742 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingCrest Complete + Scope Outlast Ultra Toothpaste, 6.3 oz., 5 pk. $11.48 $0.36/oz
Sam's Cash Offer
$1148current price $11.48$0.36/ozFrom $11.48Earn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Crest Complete + Scope Outlast Ultra Toothpaste, 6.3 oz., 5 pk.
36264.8158 out of 5 Stars. 3626 reviews4.8158 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingSensodyne Pronamel Advanced Whitening Toothpaste, 6.5 oz., 4 pk. $25.98 $1.00/oz
$2598current price $25.98$1.00/ozSensodyne Pronamel Advanced Whitening Toothpaste, 6.5 oz., 4 pk.
6994.8212 out of 5 Stars. 699 reviews4.8212 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingColgate Cavity Protection Toothpaste with Fluoride, Regular Flavor, 8 oz., 5 pk. $8.98 $0.22/oz
$898current price $8.98$0.22/ozColgate Cavity Protection Toothpaste with Fluoride, Regular Flavor, 8 oz., 5 pk.
8344.7626 out of 5 Stars. 834 reviews4.7626 out of 5 starsAvailable for ShippingShippingSensodyne Repair & Protect Toothpaste for Sensitive Teeth, 3.4 oz., 5 pk. $22.48 $1.32/oz
$2248current price $22.48$1.32/ozSensodyne Repair & Protect Toothpaste for Sensitive Teeth, 3.4 oz., 5 pk.
83414.4919 out of 5 Stars. 8341 reviews4.4919 out of 5 starsAvailable for ShippingShippingSensodyne Advanced Whitening Toothpaste, 6.5 oz., 4 pk. $25.98 $1.00/oz
$2598current price $25.98$1.00/ozSensodyne Advanced Whitening Toothpaste, 6.5 oz., 4 pk.
9344.8512 out of 5 Stars. 934 reviews4.8512 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingSensodyne Clinical White Toothpaste, 5.5 oz., 3 pk. $26.98 $1.64/oz
$2698current price $26.98$1.64/ozSensodyne Clinical White Toothpaste, 5.5 oz., 3 pk.
4464.5135 out of 5 Stars. 446 reviews4.5135 out of 5 starsAvailable for ShippingShippingCrest Kid's Toothpaste, Sparkle Fun, 4.6 oz., 5 pk. $6.48 $0.28/oz
Sam's Cash Offer
$648current price $6.48$0.28/ozEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Crest Kid's Toothpaste, Sparkle Fun, 4.6 oz., 5 pk.
5324.6579 out of 5 Stars. 532 reviews4.6579 out of 5 starsAvailable for ShippingShipping
About this item
Product details
Colgate Optic White Platinum Teeth Whitening Toothpaste, 4.1 oz, 4 pk
Welcome a brilliantly bright smile with Colgate Optic White Platinum Teeth Whitening Toothpaste. This hydrogen peroxide-based whitening toothpaste includes fluoride in its formula, helping users to achieve 10x whiter teeth* while also effectively removing tea, coffee, and wine stains. This patented whitening toothpaste contains 3.5% hydrogen peroxide, which works to deeply whiten beyond surface stains, helping you to achieve a bright, glowing smile.
Enamel Safe for Daily Use
Colgate Optic White Platinum Toothpaste is a whitening toothpaste that contains fluoride to nourish enamel and is enamel-safe for daily use. This teeth whitening toothpaste, with 3.5% hydrogen peroxide, is also an anticavity fluoride toothpaste, which will help prevent painful cavities. Deeply whiten beyond surface stains with Colgate Optic White Platinum Toothpaste.
Gluten free, Sugar Free, and Vegan
Reveal your most confident smile with Colgate Optic White Platinum Teeth Whitening Toothpaste. Use this powerful whitening formula to nourish your enamel while also deeply whitening your teeth. Colgate Optic White Platinum Toothpaste is a gluten free, sugar free, and vegan product. Unlock a bright white smile with Colgate Optic White Platinum Teeth Whitening Toothpaste.
*vs. a fluoride toothpaste without hydrogen peroxide, after 4 weeks of use as directed
How to Use
Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children under 2 years: ask a dentist or physician.
info:
If the item details above aren't accurate or complete, we want to know about it.
Specifications
Size: 4 - 4.1 oz.
Special Features: Vegan, Sugar-free, Gluten-free
Active Ingredient: Sodium Monofluorophosphate 0.76% (0.12% w/v fluoride ion)
Inactive Ingredients: Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, Silica, Water, Hydrogen Peroxide (3.5% w/v), Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.
Usage: Teeth whitening toothpaste to deeply whiten beyond surface stains
*Get 10x whiter teeth* with Colgate Optic White Platinum Toothpaste (*vs. a fluoride toothpaste without hydrogen peroxide, after 4 weeks of use as directed)
Member ratings & reviews
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |
Showing 1-3 of 90 reviews
Jul 27, 2026
Reviewer name: Skramer
5 out of 5 stars
Verified Purchase
Optic white!!
We had used Sensodyne before, but wanted to try Colgate Optic White. OMG! The results are amazing. We are coffee drinkers and our teeth are 10x whiter than before.
Helpful?2UYJNG2WZLVS13850822156
Mar 22, 2026
Reviewer name: Vickie
5 out of 5 stars
Verified Purchase
Brightness
I've enjoyed using COW toothpaste it gives my teeth a clean feeling, and white teeth. Great product
Helpful?2UYJNG2WZLVS13850822156
Aug 26, 2026
Reviewer name: Diane Woodson
5 out of 5 stars
Verified Purchase
Great Toothpaste Whiter Teeth
Great Whitening Toothpaste
Helpful?2UYJNG2WZLVS13850822156
Popular products in this category
Listerine Total Care Fresh Mint Mouthwash, 33.8 fl. oz., 3 pk. $18.96 $0.19/foz
$1896current price $18.96$0.19/fozListerine Total Care Fresh Mint Mouthwash, 33.8 fl. oz., 3 pk.
39444.7475 out of 5 Stars. 3944 reviews4.7475 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingOral-B iO Series 7 Electric Toothbrush, 2 pk., 4 Brush Heads, Choose Color $299.98
Sam's Cash Offer
$29998current price $299.98Earn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Oral-B iO Series 7 Electric Toothbrush, 2 pk., 4 Brush Heads, Choose Color
4594.3115 out of 5 Stars. 459 reviews4.3115 out of 5 starsAvailable for ShippingShippingPolident Rapid Clean Dental Cleanser Tablets, 102 ct., 2 pk. $9.98 $0.05/ea
$998current price $9.98$0.05/eaPolident Rapid Clean Dental Cleanser Tablets, 102 ct., 2 pk.
4434.8081 out of 5 Stars. 443 reviews4.8081 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingFixodent Advanced Denture Adhesive, Max Hold, 2.2 oz., 4 pk. $14.98 $1.70/oz
Sam's Cash Offer
$1498current price $14.98$1.70/ozEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Fixodent Advanced Denture Adhesive, Max Hold, 2.2 oz., 4 pk.
14934.7562 out of 5 Stars. 1493 reviews4.7562 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingCrest Scope Outlast Mouthwash, Fresh Mint, 33.8 fl. oz., 3 pk. $9.98 $0.10/foz
Sam's Cash Offer
$998current price $9.98$0.10/fozEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Crest Scope Outlast Mouthwash, Fresh Mint, 33.8 fl. oz., 3 pk.
3554.7634 out of 5 Stars. 355 reviews4.7634 out of 5 starsAvailable for ShippingShippingOral-B CrossAction X Replacement Brush Heads, 10 ct. $54.98 $5.50/ea
Sam's Cash Offer
$5498current price $54.98$5.50/eaEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Oral-B CrossAction X Replacement Brush Heads, 10 ct.
5674.7196 out of 5 Stars. 567 reviews4.7196 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingListerine Antiseptic Original Mouthwash, 50.7 fl. oz., 2 pk. $13.88 $0.14/foz
$1388current price $13.88$0.14/fozListerine Antiseptic Original Mouthwash, 50.7 fl. oz., 2 pk.
17624.7911 out of 5 Stars. 1762 reviews4.7911 out of 5 starsAvailable for ShippingShippingOral-B FlossAction Electric Toothbrush Replacement Brush Heads, 10 ct. $54.98 $5.50/ea
Sam's Cash Offer
$5498current price $54.98$5.50/eaEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Oral-B FlossAction Electric Toothbrush Replacement Brush Heads, 10 ct.
7424.6334 out of 5 Stars. 742 reviews4.6334 out of 5 starsAvailable for ShippingShippingOral-B iO Series 5 Rechargeable Toothbrush Twin Pack $169.98 $84.99/ea
Sam's Cash Offer
$16998current price $169.98$84.99/eaEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Oral-B iO Series 5 Rechargeable Toothbrush Twin Pack
8804.6011 out of 5 Stars. 880 reviews4.6011 out of 5 starsAvailable for ShippingShippingOral-B Pro Advantage Battery-Powered Toothbrush, 2 Handles + 4 Brush Heads $29.98
Sam's Cash Offer
$2998current price $29.98Earn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Oral-B Pro Advantage Battery-Powered Toothbrush, 2 Handles + 4 Brush Heads
1394.1439 out of 5 Stars. 139 reviews4.1439 out of 5 starsAvailable for ShippingShippingHello Superfresh Fluoride Free Toothpaste, 5.0 oz., 3 pk. $13.98 $0.93/oz
$1398current price $13.98$0.93/ozHello Superfresh Fluoride Free Toothpaste, 5.0 oz., 3 pk.
Available for Pickup, Delivery or ShippingPickupDeliveryShippingListerine On-The-Go Cool Mint Mouthwash Sachets, Alcohol Free, 45 ct. $14.46
$1446current price $14.46Listerine On-The-Go Cool Mint Mouthwash Sachets, Alcohol Free, 45 ct.
254.64 out of 5 Stars. 25 reviews4.64 out of 5 starsAvailable for ShippingShippingNeutrogena Hydro Boost 48-Hour Gel Cream Face Moisturizer, 1.7 fl. oz., 3 pk. $44.48 $8.72/foz
$4448current price $44.48$8.72/fozNeutrogena Hydro Boost 48-Hour Gel Cream Face Moisturizer, 1.7 fl. oz., 3 pk.
46734.648 out of 5 Stars. 4673 reviews4.648 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingGillette Mach3 Men's Razor Cartridges, 20 ct.
Sam's Cash Offer
Members-only priceEarn $15 Sam's Cashwhen you spend $100 on select P&G brands*. Terms apply.Ends Oct 27Gillette Mach3 Men's Razor Cartridges, 20 ct.
28484.6352 out of 5 Stars. 2848 reviews4.6352 out of 5 starsAvailable for Pickup, Delivery or ShippingPickupDeliveryShippingMember's Mark Total Protection Incontinence Underwear for Men, Choose Size $35.68 $0.39/ea
$3568current price $35.68$0.39/eaMember's Mark Total Protection Incontinence Underwear for Men, Choose Size
25224.5238 out of 5 Stars. 2522 reviews4.5238 out of 5 starsAvailable for ShippingShipping