[This review was collected as part of a promotion.] The LG C4 is a wonderful TV that arrives well packaged with a stand mount for those not wall mounting. Unlike LG’s G-series, which lacks this solution, the C4 includes it. The back of the TV features a speckled, brown-grey texture, adding elegance to my setup. The bezels are incredibly thin, enhancing the immersive experience. I encountered a minor setup issue where the wizard wouldn’t load the terms and conditions, and skipping didn’t work. After five minutes, I restarted the TV and used the LG ThinQ app, which, combined with the Magic Remote, streamlined the setup. Adjusting picture settings makes the TV shine, with Filmmaker mode being the most accurate out of the box. Disabling some EU-mandated energy-saving settings further boosts brightness, with warnings about increased power consumption, common across all brands. The image quality is stunning, with the OLED panel delivering infinite contrast blacks and vibrant colors. Motion handling shows LG’s investment in image processing. Although image burn-in is a concern, improvements and features like pixel shifting help alleviate fears. My previous LG OLED suffered screen burn after six years, so I hope this model fares better. Smart home features are extensive, with all major subscription packages available within the webOS software. Navigation is fast, and the Magic Remote offers gyroscopic control and traditional buttons. Physical connectivity is ample, with four HDMI 2.1 ports. The C4 supports Dolby Vision and 120Hz 4K for gamers, working seamlessly with my PS5. Sound quality is as expected from a slim panel, with average bass, mids, and highs. Investing in a soundbar is recommended. The TV remote lives up to its ‘Magic’ name, offering the best on the market with voice control and pointer mode. A downside is the screen’s reflectivity, causing glare in bright rooms. The C4’s brightness is a significant upgrade, with the LG G-series as its main competitor. Another negative is the advertisements within the operating system, which are distracting and unnecessary in such an expensive device. Overall, the LG C4 is a fantastic TV likely to serve well for years, with LG continuing to raise the bar in TV development.

[This review was collected as part of a promotion.] Having been a convert to OLEDs after buying a C1 several years ago decided to upgrade the living room and do the same with the TV Purchased a 65inch C4 and have been amazed by how much has progressed regards screen technology within such a short space of time. Amazing contrasts and depth with astounding colour accuracy can be achieved without doing anything more then selecting different modes... The inclusion of AI algorithms does make a discernible difference to the naked eye and really highlights the improved picture clarity and colour reproduction. Given the increase in size was also amazed to find that the TV was actually lighter then our old C1 and a much more premium backplate is present...it's almost a shame to not have it on display. As an avid gamer the selection of 2.1HDMI offered is a must... Whilst I have added a soundbar the native speakers again are a step up and emersive enough to utilise without additional speakers. Highly recommended!!!!

[This review was collected as part of a promotion.] This tv is simply the best hands down! The picture is crisp, clear and the blacks are BLACK! It was easy to install and connect to my input sources. The channels that come with the tv is just icing on the cake. There are many many app options to use and add if you wish. The sound is actually ok for a downward firing system although I did connect to my surround sound system. The remote is easy enough to use and the voice control is awesome. It's pretty cool to get a notification that some is at my door and just bring it up on the tv to see who is there. The streaming works very well and is fast with no delays. The detail you see with the blacks being so black is amazing. Every little detail is clear as a bell. To be honest, when watching a nature program it is darn near like looking out of the window. I am pleased as punch that we got this tv and my wife can't give me grief because she loves it also.

[This review was collected as part of a promotion.] I have had a few days with the new LG C4 OLED and I am now ready to give my initial impressions. The last LG model I had was the C2 so I only have this to compare it to. If you like your TVs ultra thin then this might be the tv for you, using a tape measure this tv at its narrowest point is only 1/4 inch thick and at its widest about 1.8 inches, it just looks stunning. One thing I did notice when putting the Tv together is that the power cable is permanently attached this shouldn’t be a problem but it something to consider if you are wall mounting you TV as you will have to route the cable first. Round the back this time it has all the usual connections but now has 4 HDMI ports which all appear to be HDMI 2.1 this is great if you have more than one games console to connect. Where as before you had to swap the connectors out when using a PS% and XBOX to get the best picture out of them. The first thing you notice when you turn this tv on is the brightness, It so much lighter and visible in a bright room. If you have and sort of direct sunlight on the screen it doesnt really cause any problems. I believe this TV has over 1000 nits of brightness which is fantastic for this type of tv placement. Booting up the tv and the new Webos the new interface its very well organised and navigation friendly offering neatly organised tiles in a familiar but defiantly improved OS. The remote hasn’t changed much if at all but it’s still easy to use and well labelled up with the usual quick buttons to the popular apps. The picture when watching content from Netflix or Disney in Dolby Vision or HDR is as ever fantastic, the colours are rich and vibrant and just look fantastic on this TV. The only thing missing is HDR 10+ but I don’t think that will bother too many people. Another good thing is it doesn’t seem to matter where you sit in the room the picture remains perfect and the same the viewing angle is great. The sound has had a bit of an upgrade but as with most flat tv’s the sound is never great. LG has definitely put some work into the new tv as the sound is clear and has a decent enough bass but it’s not close to how good a separate soundbar sounds. The E-arc connection to the soundbar works perfectly without issue and goes through all the formats Dolby Atmos , DTS etc without any problems what so ever. If you did need to use the onboard speakers though the sound is ok and more than bearable believe me theres a lot worse out there. Overall this is a stunning TV with the best picture I’ve seen on an OLED and look forward to plonking myself on the couch in front of it.

First though what you have is 77 inch TV that will fit your living room and if it will be comfy to watch. Guess what, it's perfect, for its purpose. Watching 77 inches from 2.3 meters is a great cinema experience. Colours are rich and well-saturated, and blacks are solid. The screen is very bright, no issues over day or night with viewing angles. New AI functions are times savers. The design of tv is very sleek and modern, you can't barely notice the bezels. I can recommend it as a whole family TV and a gaming monitor at the same time. This TV is performing really well.

[This review was collected as part of a promotion.] I cannot believe how clear the picture quality is. Our family is loving our movie nights even more since we got the tv. I love that all the apps we use for streaming are available at the touch of a button right on the remote! Totally worth the purchase with all the unique features LG offers. Review submitted as part of a program that provides a purchase discount

[This review was collected as part of a promotion.] I was amazed of how natural the picture quality looks like compared to my old LED TV. This OLED unit is far better in bright rooms as the brightness is quite high. The blacks are proper blacks and it’s a pleasure witching dark scenes. Haven’t tried it yet as a gaming display but will do in the next weekend and will update you. The sound quality is very good too with well balanced treble and middle range. Will be looking to upgrade with an LG Soundbar in the near future as I love listening to music.

[This review was collected as part of a promotion.] I’m not gonna lie, my husband looks after the tech in our house but even I can appreciate the quality of this TV. Both the picture and sound quality are great, we do use a soundbar but even the TV speakers don’t sound terrible. The picture though is awesome, it’s so bright and clear. Even on sunny days you don’t lose the ability to clearly see the picture without closing all the blinds/curtains. I also find the navigation really easy to use which is good cos it means I’m not constantly asking my husband how I do something like open Netflix!

I recently upgraded to the 77-inch LG C4 OLED TV, and it has been a game-changer for my home entertainment setup. As someone who loves watching movies, sports, and gaming, I was looking for a TV that could deliver top-notch picture quality, and the C4 OLED did not disappoint. The first thing that caught my attention was the stunning display. The 4K resolution, combined with the OLED's perfect blacks and vibrant colors, makes everything look incredibly lifelike. Whether I'm watching a blockbuster movie or playing the latest video games, the picture quality is consistently breathtaking. The HDR performance is outstanding, with deep contrast and bright highlights that really pop. Another standout feature is the size. At 77 inches, this TV is truly immersive. It feels like having a movie theater in my living room. Despite the large screen, the thin bezels and sleek design make it a beautiful addition to the space. The C4 OLED is also packed with smart features. The WebOS interface is easy to navigate, and I love how quickly I can switch between streaming services like Netflix, Disney+, and Prime Video. The remote control's point-and-click functionality adds to the convenience, making it simple to find exactly what I want to watch. For those who have never experienced an OLED TV before, the LG C4 is an excellent introduction. The picture quality is unmatched, the smart features are intuitive, and the overall viewing experience is phenomenal. I highly recommend it to anyone looking to elevate their home entertainment setup.

[This review was collected as part of a promotion.] Having owned one of LGs OLED TVs before I had an expectation that this new LG C4 OLED would be of a high quality but the step up and development over the last few years has been larger than I expected. This is really a top TV built to last a long time with a range of smart features built in. The set up of the TV is straight forward, minimal steps are required if you are using the stand, and the TV itself has a really user- friendly set up process, this guides you through user creation, picture, sound, network and streaming services. Within around 15 minutes I had set up my internet connection, signed into a host of streaming services and set up a picture profile. The TV looks very impressive, with small bezels around the edges and it does feel very much like a giant photo frame. The only slight negative is the stand, for such a large set I think a wider stand would look better, this is still fine and more personal preference. The controller is the same as many other LG’s, it is effective and simple to use with quick buttons for streaming sites such as Netflix, Prime video, Disney+ and more. If there was one downside I would say the back has a really shiny plastic and from past experience I know this scratches super easy. Not a major issue but considering the price and quality of the TV, the controller doesn’t quite match that standard. The picture quality of the TV is the real stand out. OLED TV’s always have amazingly deep black tones, and this is exactly the same with brilliant contrast. However, where this improves on previously OLED’s is the brightness, it is considerably brighter than my previous LG OLED. Allowing for better viewing, deeper contrasts and improved range of colour. Another area of improvement is the sound, this is by no means better than a sound bar or dedicated setup, however it has far greater range than previous LG TV’s and also to me seems to get much louder. The TV has a raft of built in features such as Chromecast, which is great as my partner uses a fitness app and can now cast directly to the TV without needing a dongle. LG’s webOS operating system has developed over time and again is very simple to use, with a row of your apps which can be customised to your needs. Overall, I am very pleased with this TV, Watching films and TV has never looked so good, with improved sound and all the feature proof features you will need for many years to come. I would highly recommend .