The ONLY Poptarts my family loves. We don't like the extra sweetness of the frosted ones. We ALWAYS had a box or two in our pantry... my 5-year-old is wondering why I haven't bought these. :( Please, bring the unfrosted Brown Sugar Cinnamon pop-tarts back.

I've been looking absolutely everywhere for these and just read these other reviews to see that they are discontinued. The frosted ones are way too sweet. These were perfect and the only kind I will eat. I am very disappointed. Its not like you need a separate production line when you are still making them frosted. Why would you discontinue??? The grandkids love them too

Please don’t discontinue the Unfrosted Brown Sugar Cinnamon Pop-Tarts! They are the only kind of pop-tart I’ve liked since they were first sold in the 1960’s and it’s so disappointing to not be able to find them anymore. The frosted ones are way too sweet.

This was the go-to breakfast of my extended family for many reasons. Please make them available in supermarkets again. We all miss them terribly. Thank you.

Unfrosted Brown Sugar Cinnamon Pop-Tarts are The VERY BEST - especially when toasted extra long to make the edges super crispy brown! Yummmm! Must leave now to go secure some of these excellent childhood memories. Need immediately!

Don't know why you would stop making these. I have eaten these almost every morning for probably at least 25 years. I don't like the ones with the frosting. They are too sweet. Hope you decide to start making these again soon.

Please bring the unfrosted cinnamon pop tarts back! These are the only ones I eat. I do not care for the frosting and do not eat any of the other flavors.

I grew up on the frosted version of these, but as an adult, I found the frosting to be too sweet. These are the perfect grab and go breakfast I have ever found.

I am furious you took them off the Market!! The Frosted Brown Sugar are too Sweet more like eating a Cookie. Please Bring Back the Unfrosted!! I was a Loyal Customer for at least 20 years. Please bring them back. Patty a loyal customer.

Unfrosted Brown Sugar and Cinnamon are the best and the only ones that I will buy. Eat one every morning with my coffee. Sometimes they are hard to find so I always stock up before I get close to running out.