Please don’t discontinue the Unfrosted Brown Sugar Cinnamon Pop-Tarts! They are the only kind of pop-tart I’ve liked since they were first sold in the 1960’s and it’s so disappointing to not be able to find them anymore. The frosted ones are way too sweet.

I have been eating unfrosted Brown Sugar Cinnamon Pop-Tarts for decades. I am very sad to hear that you will no longer be making these because I really do not like the "frosting" on any of your pastries. I sincerely hope that Kellogs will reconsider so that you do not lose Customers who feel the same way that I do!

I've been looking absolutely everywhere for these and just read these other reviews to see that they are discontinued. The frosted ones are way too sweet. These were perfect and the only kind I will eat. I am very disappointed. Its not like you need a separate production line when you are still making them frosted. Why would you discontinue??? The grandkids love them too

The ONLY Poptarts my family loves. We don't like the extra sweetness of the frosted ones. We ALWAYS had a box or two in our pantry... my 5-year-old is wondering why I haven't bought these. :( Please, bring the unfrosted Brown Sugar Cinnamon pop-tarts back.

Please continue the unfrosted brown sugar cinnamon pop-tarts. They are so good and not so sweet as the frosted. I've always preferred the unfrosted pop-tarts in general. Again, please reconsider bringing back the unfrosted brown sugar cinnamon. I gave the 5 star rating based on the flavor of the unfrosted brown sugar cinnamon pop-tart NOT because they have discontinued the product.*

I've been eating these for breakfast almost every day for nearly 30 years and never got tired of them. Just the right balance of sweet, pastry, and cinnamon. I can't understand why they would discontinue these. Frosted Pop Tarts are too sweet and I'm not a fan of fruity flavors. There has to be plenty of other people who don't like to eat candy for breakfast and prefer the unfrosted cinnamon! I'll have to find something else to eat and it won't be Pop Tarts.

These are my families absolute favorite. Like someone else mentioned when these poptarts are toasted with a cup a coffee speaks to my soul in the morning. I've been having trouble finding them lately. I tried another flavor and it didnt compare to the unfrosted brown sugar.

These have been my favorite pop-tarts for years...my daily breakfast for probably a decade or more. They are often my snack and dessert too. Have they really been discontinued?! Please bring them back if that's true! The frosted version is much too sweet.

Love the UNFROSTED Brown Sugar and Cinnamon Pop Tarts. Great with coffee, tea or milk. But having a problem finding them right now. All my local--and not so local--stores are out of them. Please make more unfrosted brown sugar and cinnamon Pop Tarts!

Delicious for breakfast or snacking. Great flavor.