I have been eating unfrosted Brown Sugar Cinnamon Pop-Tarts for decades. I am very sad to hear that you will no longer be making these because I really do not like the "frosting" on any of your pastries. I sincerely hope that Kellogs will reconsider so that you do not lose Customers who feel the same way that I do!

The ONLY Poptarts my family loves. We don't like the extra sweetness of the frosted ones. We ALWAYS had a box or two in our pantry... my 5-year-old is wondering why I haven't bought these. :( Please, bring the unfrosted Brown Sugar Cinnamon pop-tarts back.

Please don’t discontinue the Unfrosted Brown Sugar Cinnamon Pop-Tarts! They are the only kind of pop-tart I’ve liked since they were first sold in the 1960’s and it’s so disappointing to not be able to find them anymore. The frosted ones are way too sweet.

These are my families absolute favorite. Like someone else mentioned when these poptarts are toasted with a cup a coffee speaks to my soul in the morning. I've been having trouble finding them lately. I tried another flavor and it didnt compare to the unfrosted brown sugar.

I am very sad to see that they are no longer being made. They are my favorites and the very best. the frosted ones are way to sweet. Please bring them back. I will not be eating any other flavor. my kids were raised eating these. PLEASE bring them back

Love the UNFROSTED Brown Sugar and Cinnamon Pop Tarts. Great with coffee, tea or milk. But having a problem finding them right now. All my local--and not so local--stores are out of them. Please make more unfrosted brown sugar and cinnamon Pop Tarts!

These have been my favorite pop-tarts for years...my daily breakfast for probably a decade or more. They are often my snack and dessert too. Have they really been discontinued?! Please bring them back if that's true! The frosted version is much too sweet.

I've been eating these for breakfast almost every day for nearly 30 years and never got tired of them. Just the right balance of sweet, pastry, and cinnamon. I can't understand why they would discontinue these. Frosted Pop Tarts are too sweet and I'm not a fan of fruity flavors. There has to be plenty of other people who don't like to eat candy for breakfast and prefer the unfrosted cinnamon! I'll have to find something else to eat and it won't be Pop Tarts.

I am so sad that you've discontinued the unfrosted Brown Sugar Cinnamon. I have eaten these for many many years. Never been a fan of the frosted ones. Just too sweet to start my day. Tried the Snickerdoodle. It's an Ok substitute but they crumble in my toaster. Please please bring back the original unfrosted. Thank you for taking the time to read this.

Kids love them easy snakes for teens