I'm one of your customers that do not like frosted Pop tarts not everyone needs more sugar I only like 2 flavors of pop tarts and u discontinued these flavors whichare cherry and brown sugar so please think of others before you take them off the shelves.

Love the UNFROSTED Brown Sugar and Cinnamon Pop Tarts. Great with coffee, tea or milk. But having a problem finding them right now. All my local--and not so local--stores are out of them. Please make more unfrosted brown sugar and cinnamon Pop Tarts!

I've been eating these for breakfast almost every day for nearly 30 years and never got tired of them. Just the right balance of sweet, pastry, and cinnamon. I can't understand why they would discontinue these. Frosted Pop Tarts are too sweet and I'm not a fan of fruity flavors. There has to be plenty of other people who don't like to eat candy for breakfast and prefer the unfrosted cinnamon! I'll have to find something else to eat and it won't be Pop Tarts.

Product was great last time I could find any. Like so many others - they're my favorite type but they are out of stock everywhere in the St. Louis MO area. I even had to copy and paste the Find a Store link from another comment, because the button above does not work. Why can't I find them? You claim to be making them, so where are you shipping them to?

I have been eating unfrosted Brown Sugar Cinnamon Pop-Tarts for decades. I am very sad to hear that you will no longer be making these because I really do not like the "frosting" on any of your pastries. I sincerely hope that Kellogs will reconsider so that you do not lose Customers who feel the same way that I do!

These are my families absolute favorite. Like someone else mentioned when these poptarts are toasted with a cup a coffee speaks to my soul in the morning. I've been having trouble finding them lately. I tried another flavor and it didnt compare to the unfrosted brown sugar.

Please continue the unfrosted brown sugar cinnamon pop-tarts. They are so good and not so sweet as the frosted. I've always preferred the unfrosted pop-tarts in general. Again, please reconsider bringing back the unfrosted brown sugar cinnamon. I gave the 5 star rating based on the flavor of the unfrosted brown sugar cinnamon pop-tart NOT because they have discontinued the product.*

I am very sad to see that they are no longer being made. They are my favorites and the very best. the frosted ones are way to sweet. Please bring them back. I will not be eating any other flavor. my kids were raised eating these. PLEASE bring them back

I, along with many others, do not understand why you have to put icing on every flavor now! I used to eat unfrosted cherry, cinnamon, and Blueberry all the time. You cannot toast the frosted ones. They burn! My family and I grew up on pop tarts, toasted golden brown and then buttered. No better flavor any where. :(

I am so sad that you've discontinued the unfrosted Brown Sugar Cinnamon. I have eaten these for many many years. Never been a fan of the frosted ones. Just too sweet to start my day. Tried the Snickerdoodle. It's an Ok substitute but they crumble in my toaster. Please please bring back the original unfrosted. Thank you for taking the time to read this.