I always use Tide when I am doing my laundry.  My mother used Tide so that is what I used when I started doing my own laundry when I left home.  It is cost effective and always does a great job.  It leaves my clothes smelling great and looking great as well.

[This review was collected as part of a promotion.] I really like Tides turbo clean detergent! It's not very heavy, so easy to move around and it does 64 loads! It smells great too, strong but it's not overpowering. It's been keeping my laundry so fresh & so clean and I have two boys and a husband (so really three)!. Thx Tide!

[This review was collected as part of a promotion.] Love how well it smells and cleans love the nice size bottle and and easy to use measure and use you don't have to use a lot to get your clothes smelling clean and works great with colors so they don't fade and it is amazing love how the bottle is all colorful

[This review was collected as part of a promotion.] Tide Original Liquid Detergent did an excellent job on my laundry. I wash everything in cold water and Tide stood its ground with spills and stains on our clothes. I found a white dress shirt in the back of my husband's closet that had yellowed. I ran the shirt through a normal wash cycle with cold water. The shirt came out bright white. I've been a user of another brand, but the test I did with the shirt has changed my perspective on detergent. I am a new TIDE user.

[This review was collected as part of a promotion.] I have always used the tide brand and this time was no different than the rest. My clothes look refreshed and revived after using it while doing my laundry. The smell just reminds me of cleanliness and is just perfect for me. While I do wish they could changed the product design a bit the formula for the detergent I wouldn't change one bit.

[This review was collected as part of a promotion.] I love Tide! I've tried other brands and always go back to Tide. It cleans like no other detergent. My son is a real mess. When he gets food, mud, paint, blood and/or a variety of other substances on his clothes, I don't even worry about it because I know Tide will get it out. It might cost a little bit more, but I've found you don't have to use as much and the cleaning power is worth the extra money. Plus I love the scent of the original Tide. It's not overwhelming. Just smells clean.

[This review was collected as part of a promotion.] Tide original gets clothing clean. The original formula does not have an overpowering scent like many detergents do. This container is the right size to fit where my detergents go in my laundry room.

[This review was collected as part of a promotion.] They must have changed up the formula, because this does a whole lot better with deep stains and doesn't strip the color too much despite the clothing quality. There's no need to waste time, energy, and water to rewash soiled items with this, it gets it out in one wash! The fragrance is very intense, though. Besides having a strong scent when you first open the bottle, the scent definitely lingers for days after washing. And it's even stronger when you need to delicate wash some items. I washed some clothes on delicate with a different detergent with its own scent, and Tide's scent still overrode it. Just something to clearly note if you're sensitive to odors. Otherwise, I like this much better performance-wise.

[This review was collected as part of a promotion.] I love Tide laundry detergent. It leaves my clothes smelling so fresh. It's gentle on my delicate clothes but still gets the stains and dirt out of my husbands work clothes. I have sensitive skin and tide has never irritated my skin.

I mean, it's tide. Everyone loves tide. The only con is that their price point can be higher than other brands and I think it's because they have the name to do it with. I wouldn't say the quality of tide is much greater than it's competitors but it's still a good product that we use regularly