I have used Tide for years and recently bought a new Energy Efficient machine. I absolutely love the new Tide HE liquid. It takes such a small amount of detergent and my clothes are so clean. I have never been happier with Tide, or any other product for that matter.. I highly recommend Tide HE Liquid for the new Energy Efficient machine.

Why is Tide HE made only in liquid form now? The powder packed in boxes is much easier to use as an older woman can dip it out instead of having to life a heavier bottle (jug) and pour into cup. Some "new and improved" packaging methods are not well thought out.

I have tried both of the Tide HE Powder and Liquid. I love the powder more, I was able to clean and do more loads than the Liquid. I didn't have an overwhelming smell, not like the liquid. With the Liquid I would put more than the required and still my clothes didn't feel or smell clean. My only problem now is finding a store that will sell the powder.

OUR FAMILY IS A TIDE FAMILY AND HAS BEEN FOR MANY MANY YEARS. WE DO NOT HAVE A FRONT LOADING WASHER AND I GRABBED THE REGULAR ORANGE BOTTLE THAT I DO EVERY WEEK ONLY TO GET HOME AND DISCOVER THAT IT WAS A BOTTLE OF THE H.E. DETERGENT. I CAN'T USE THE H.E. DETERGENT IN MY REGULAR WASHER. I READ ANOTHER POST FROM A CONSUMER WHO DOES HAVE AN H.E. WASHING MACHINE AND GRABS REGULAR TIDE BY ACCIDENT. COME ON TIDE!!!! HELP US OUT HERE AND PUT THAT STUFF IN ANOTHER COLORED BOTTLE. THANK YOU!!!!!!

I recently used Tide Total Care HE and was floored by the results. As soon as I took the clothes from the machine I immediately notice the dark colors seemed more vibrant. My favorite "odd color" red sweater looked almost new. Tide has given me results I've not seen before. The results were amazing. It's Tide Total Care HE from now on.

I have found that the powder HE works best in my front loader Maytag. However, lately have been unable to find the powder product and wonder why the store indicates DISCONTINUE. Does anyone else have this problem. Will continue using TIDE in some form.

My grandmother used Tide, as does my Mother, as do I. Its always been the best laundry detergent for as long as I can remember. Tide coming out with a high efficiency formula demonstrates that as usual, Tide is a step ahead of all of its competitors :D

I have been using Tide HE since I bought my new Whirlpool front loader 4 years ago. Most recently I have been using Tide HE with Downy. I have been very satisfied with both the washer and the Tide products, EXCEPT for one thing. That is, as I unfortunately just discovered this morning, that the packaging and labeling for Tide HE and regular Tide is so similar that it is easy to pick up the wrong type by mistake. I am now in the process of extra rinse cycles and washer cleaning cycles to get rid of all the suds. Believe me, you do NOT want to use regular detergent in a machine designed for HE detergent. I am hoping the grocery store will let me exchange this bottle for the HE. Please take a look at packaging and labeling that will help to distinguish the detergents. The bottles are the same size, shape and color and the labeling is fairly subtle as well. As I can see from other posts, I am not the first to make this somewhat costly and time consuming mistake. This is the only reason I am awarding Tide 4 stars instead of 5. When I see a satisfactory change, I'll be back and give you the 5th star. Thank you.

I have been doing laundry now for over 26 years. And during most of that time I had used Era because it was more affordable and felt that Tide was just an extravagance I couldn't afford. I WISH I USED IT 26 YEARS AGO! I got a new HE washer and decided to use the Tide HE for my machine. I could not believe how much cleaner my clothes got using this detergent. If there is somewhere else to pinch pennies, it isn't with laundry detergent! As far as pouring from the cap, or spigot, I don't use either because I can't really lift that huge bottle, but I buy the smaller bottles and refill those. I don't measure using the cap either, as I pour directly from the bottle to the washing machine dispenser. Clean, no drip, nothing to wipe up and accurate measuring every time. :) Now if my machine would just work right I would be happy again.

I'm a 3rd generation Tide user. It's my go to brand every time. My grandmother used it to remove oil stains from my grandpas work clothes. My mom used it. The fragrance hasn't been good over the past few years though. It smells fruity. I grew up with the “clothesline fresh” scent. Sweet isn't a clean smell to me. Please bring back OG Tide. I miss the smell of clean.