I recently used Tide Total Care HE and was floored by the results. As soon as I took the clothes from the machine I immediately notice the dark colors seemed more vibrant. My favorite "odd color" red sweater looked almost new. Tide has given me results I've not seen before. The results were amazing. It's Tide Total Care HE from now on.

I have used Tide Original for years. I love that I can get nearly all stains out using it. It is the only detergent I will use. Due to asthma and strong fragrances causing breathing problems for me I have been happy that Original Tide was a detergent that wasn't to strong and I could have a I scent without having breathing issues. I just opened a new jug of Tide Original and put a load of clothes in the wash. I can't walk into my laundry room now because the scent is overwhelming. No where on the new container does it say anything about a scent change. I am very unhappy that I now have TWO 170 ounce jugs of detergent I will not be able to use with no warning of the change and a room I can not walk in to for several hours as I wait for the scent to dissipate with a window open in the middle of winter.

I have been using Tide HE since I bought my new Whirlpool front loader 4 years ago. Most recently I have been using Tide HE with Downy. I have been very satisfied with both the washer and the Tide products, EXCEPT for one thing. That is, as I unfortunately just discovered this morning, that the packaging and labeling for Tide HE and regular Tide is so similar that it is easy to pick up the wrong type by mistake. I am now in the process of extra rinse cycles and washer cleaning cycles to get rid of all the suds. Believe me, you do NOT want to use regular detergent in a machine designed for HE detergent. I am hoping the grocery store will let me exchange this bottle for the HE. Please take a look at packaging and labeling that will help to distinguish the detergents. The bottles are the same size, shape and color and the labeling is fairly subtle as well. As I can see from other posts, I am not the first to make this somewhat costly and time consuming mistake. This is the only reason I am awarding Tide 4 stars instead of 5. When I see a satisfactory change, I'll be back and give you the 5th star. Thank you.

OUR FAMILY IS A TIDE FAMILY AND HAS BEEN FOR MANY MANY YEARS. WE DO NOT HAVE A FRONT LOADING WASHER AND I GRABBED THE REGULAR ORANGE BOTTLE THAT I DO EVERY WEEK ONLY TO GET HOME AND DISCOVER THAT IT WAS A BOTTLE OF THE H.E. DETERGENT. I CAN'T USE THE H.E. DETERGENT IN MY REGULAR WASHER. I READ ANOTHER POST FROM A CONSUMER WHO DOES HAVE AN H.E. WASHING MACHINE AND GRABS REGULAR TIDE BY ACCIDENT. COME ON TIDE!!!! HELP US OUT HERE AND PUT THAT STUFF IN ANOTHER COLORED BOTTLE. THANK YOU!!!!!!

My mother always used Tide. I tried using other brands to save money, but they never got my clothes as clean and found that Tide is cheaper in the long run if you I want clean clothes. I now have a front loader and use the HE. The new actilift seems to get the stains out without pretreating the stains I normally would have pretreated, which is a plus as I often forgot about the stains to pretreat them.

I have used Tide for years and recently bought a new Energy Efficient machine. I absolutely love the new Tide HE liquid. It takes such a small amount of detergent and my clothes are so clean. I have never been happier with Tide, or any other product for that matter.. I highly recommend Tide HE Liquid for the new Energy Efficient machine.

THANK YOU THANK YOU THANK YOU. A year or so back I emailed with my disappointment on the new size of your dispenser bottle as it no longer fit in the cabinet above my washer. I had to refill another brand of detergents bottle with my Tide which was inconvient. Today as I walked down the aisle I saw the bottle seemed shorter so I bought one and IT FITS AGAIN.. This saves me from refilling bottles Thank you I appreciate less work even though I would not stop using Tide it has become more convient again.

I am a life long user of Tide products. Currently, I am very disapointed with the new shape of the 110 load 2X ultra Tide for front loaders with 170 fl oz, 1.32 gal. container. After pouring into my Bosh detergent dispenser drayer, I have to find some thing to wipe out the cap and to wipe the storage area on the container. Love the original scent, storage is ok, and hate the container and measuring cup.

Liquid Tide, just as classic as the powder for its great cleaning power and ability to help keep clothes looking and feeling new, will always be the OG best laundry detergent (and all flankers). The scent is also not intrusive unless you choose to add extra scent. I still find the value worth it given the great results my families clothes continue to see time and time again! Highly recommend, and I have repurchased many times and will continue to do so!

I have tried both of the Tide HE Powder and Liquid. I love the powder more, I was able to clean and do more loads than the Liquid. I didn't have an overwhelming smell, not like the liquid. With the Liquid I would put more than the required and still my clothes didn't feel or smell clean. My only problem now is finding a store that will sell the powder.