The best bang for my buck for laundry, mopping, all around cleaning. Lasts forever, cleans my husbands workout clothes so well and smells fresh without being overpowering.

It is incredible,I really didn't believe that it would work until I got grease on my favorite pink hoodie I rubbed a little on the grease and it came out! I was so sure it wouldn't work but not only did it clean my clothes but my 9 year old grandson got grease on his clothes and it worked and My husband is a mechanic and it works on his clothes too.Thank you so much for this product,it has made me change from my old detergent. Thank you again. I am now walking Tide commercial and recomend it to everyone

My new front loader has a drawer on the front that I have to pour the detergent into. I have always used the Tide with the faucet dispenser, so bought the 96-load Tide Ultra HE. Other reviews are right - using the cap to measure and pour was kind of messy - I managed to slosh the detergent all over the place. Almost immediately, I realized that I did not need the measuring cap. I hold the bottle by the handle, loosen the blue cap, hold the "faucet" over the detergent drawer, and dispense directly into the drawer, filling to the proper mark for the size load I'm doing. It allows for very precise dispensing, and the large bottle is surprisingly easy to hold, even when full. I store the bottle upright and have no dripping issues.

Why is Tide HE made only in liquid form now? The powder packed in boxes is much easier to use as an older woman can dip it out instead of having to life a heavier bottle (jug) and pour into cup. Some "new and improved" packaging methods are not well thought out.

THANK YOU THANK YOU THANK YOU. A year or so back I emailed with my disappointment on the new size of your dispenser bottle as it no longer fit in the cabinet above my washer. I had to refill another brand of detergents bottle with my Tide which was inconvient. Today as I walked down the aisle I saw the bottle seemed shorter so I bought one and IT FITS AGAIN.. This saves me from refilling bottles Thank you I appreciate less work even though I would not stop using Tide it has become more convient again.

I have been using Tide HE since I bought my new Whirlpool front loader 4 years ago. Most recently I have been using Tide HE with Downy. I have been very satisfied with both the washer and the Tide products, EXCEPT for one thing. That is, as I unfortunately just discovered this morning, that the packaging and labeling for Tide HE and regular Tide is so similar that it is easy to pick up the wrong type by mistake. I am now in the process of extra rinse cycles and washer cleaning cycles to get rid of all the suds. Believe me, you do NOT want to use regular detergent in a machine designed for HE detergent. I am hoping the grocery store will let me exchange this bottle for the HE. Please take a look at packaging and labeling that will help to distinguish the detergents. The bottles are the same size, shape and color and the labeling is fairly subtle as well. As I can see from other posts, I am not the first to make this somewhat costly and time consuming mistake. This is the only reason I am awarding Tide 4 stars instead of 5. When I see a satisfactory change, I'll be back and give you the 5th star. Thank you.

I have found that the powder HE works best in my front loader Maytag. However, lately have been unable to find the powder product and wonder why the store indicates DISCONTINUE. Does anyone else have this problem. Will continue using TIDE in some form.

All HE Tide products should come in another color than the original bottles. I can only use the HE products and mistakenly grab the wrong bottle almost every visit to the store. I see the HE bottle, but grab the wrong one since they are stocked consistently next to the original bottles. Help P & G and Tide. Change the bottles, why don't ya?

I have used Tide for years and recently bought a new Energy Efficient machine. I absolutely love the new Tide HE liquid. It takes such a small amount of detergent and my clothes are so clean. I have never been happier with Tide, or any other product for that matter.. I highly recommend Tide HE Liquid for the new Energy Efficient machine.

My grandmother used Tide, as does my Mother, as do I. Its always been the best laundry detergent for as long as I can remember. Tide coming out with a high efficiency formula demonstrates that as usual, Tide is a step ahead of all of its competitors :D