Please know your feedback doesn’t go unnoticed, and we’ll be sharing your thoughts regarding the scent of Tide Original with our team. Please don’t hesitate to call us at (800) 879-8433 if there’s anything else we can do to help.

We can't thank you enough for being part of our Tide family for 40 years. We're sorry to hear you don't enjoy the Original scent change, but appreciate your honest feedback. We can assure you that it's being shared with our team. For the old Original scent, we recommend the Tide Mountain Spring liquid. If you ever have any questions, get in touch with us at (800) 879-8433 and we'd be happy to talk more.

We updated the scent of our Original to provide a better freshness experience, particularly on dry fabrics! You should still be getting a great, warm scent, so we'd like to take a look into the bottle that you used so that we can try and see what might be going on. Please give us a call at (800) 879-8433.

We appreciate your loyalty to Tide, Betty. People like you, people who love Tide and its scents, are core to our motivation and we do continuous research on how to serve them better. Inspired by what people told us in this research, societal trends and the science behind the sense of smell, we have enhanced Tide's scents which now also offer longer lasting freshness experience. If you're looking for something with the same notes as our old Original, we recommend checking out Tide Mountain Spring. We'd be happy to have you try some, just give us a call at (800) 879-8433.