We appreciate your loyalty to Tide, Betty. People like you, people who love Tide and its scents, are core to our motivation and we do continuous research on how to serve them better. Inspired by what people told us in this research, societal trends and the science behind the sense of smell, we have enhanced Tide's scents which now also offer longer lasting freshness experience. If you're looking for something with the same notes as our old Original, we recommend checking out Tide Mountain Spring. We'd be happy to have you try some, just give us a call at (800) 879-8433.

While we're sorry to hear that you're not a fan of our freshness update, Ricky, we do appreciate your honest feedback. Rest assured, we're letting our team know that you'd like to see changes made, but in the meantime we'd be happy to help you find a new Tide favorite. Have you tried our Mountain Spring scent? It has many similar notes to our old Original, and we think you'd really enjoy it. We'd be happy to have you give it a try, just give us a call at (800) 879-8433.

We're tickled to hear that you're a fan of our awesome fresh scent, Kay!