[This review was collected as part of a promotion.] We are a very busy household. Working parents with two little kids, a dog, and two cats there is always something that needs to be cleaned. Thank goodness I tried Tide HE Turbo Clean. I can wash my laundry in half the time, knowing it will come out clean and smelling great, and be able to get back to the family fun.

[This review was collected as part of a promotion.] I got this the other day and the name speaks for itself. It's the classic Tide, a brand that is know for being top quality and it hasn't Changed! It still cleans as well as it ever has and leaves my clothes looking and smelling great! You can't go wrong with the classics and Tide is it! You won't be disappointed!

[This review was collected as part of a promotion.] This is an original house staple for a reason, you just can't ever go wrong with Tide. The smell is honestly one of the best, super clean and fresh smelling without being too overwhelming, I noticed that when I'd be done with my laundry the smell still lingers on my clothes which I enjoy. This product always gets my clothes perfectly clean, I had a stained blanket that needed washed and I had forgotten to put stain remover on it however it came out completely removed thanks to this detergent, I was honestly impressed. I will always count on Tide as this brand will never let me down.

[This review was collected as part of a promotion.] Tide Original is my go to for all my laundry needs. The scent is great but not overpowering. It cleans and gets rid of stains better than any detergent that I've used. I have a toddler and a husband in the military so I've tackled some pretty heavy duty stains and Tide gets rid of them all.

[This review was collected as part of a promotion.] So, I've been using Tide and Gain pods for so long now that I forgot how great the liquid smells! With this brand, a little goes a long way so the bottle goes pretty far, even for my family of six. They've upgraded the bottle, spout, and cap since I last used liquid years ago and it's more convenient to use now.

[This review was collected as part of a promotion.] We've used Tide for years and it always been reliable. We recently upgraded our washing machine and I'm so impressed with Tide results in our high efficiency machine. Good value considering how well it cleans, we love the scent, and its always great on tough stains.

[This review was collected as part of a promotion.] I was so excited to test this Tide Original Liquid as I was looking for a new detergent that cleaned clothes in cold water. I have been working hard to get us cost down by washing in cold water but was afraid the clothes would not be as clean. I was very surprised as my husband is very hard on his clothes and after testing this detergent, I think they are cleaner. I did the test twice to make sure of the outcome and I have found my new detergent. The smell is so fresh and clean smelling. The Tide also got out stains in our clothes that I usually have to use a stain remover on. My white clothes are very white and the colors are new looking. TIDE, your my hero! And I have found another way to save in our house hold.

[This review was collected as part of a promotion.] I received 2 full size bottles of this Tide detergent free from the Tide company just to try it out. I was very pleasantly surprised of the scent left behind on my clean clothes and the soft, clean feeling of my clothes. I absolutely love this product and will continue using it for all of our clothes. I highly recommend this product to everyone.

I was a loyal Tide user until Acti lift was added to the product several years ago. That is when the scent first changed for the worse. It has never been the same since. It also does not clean as well, especially on whites. I switched to another brand not made by P&G but every so often try Tide again. I am very disappointed. You say you base your changes on consumer research. The consumer response based on these reviews should tell you something. No one seems to like any of Tides scents now. Please go back to the old, old original scent.

[This review was collected as part of a promotion.] I have always used the tide brand and this time was no different than the rest. My clothes look refreshed and revived after using it while doing my laundry. The smell just reminds me of cleanliness and is just perfect for me. While I do wish they could changed the product design a bit the formula for the detergent I wouldn't change one bit.